I bring extensive experience in managing social media for luxury brands, focusing on strategic content creation. I excel in crafting compelling brand narratives and driving customer engagement across various platforms, ensuring a consistent aesthetic and effective communication of brand messages.
Provide strategic consultancy to brands looking to elevate their digital presence, with a focus on aligning social media output with business goals. Conduct audits of existing social channels to assess performance, identify gaps and define opportunities for growth. Work closely with founders and teams to understand their brand story, values and audience, ensuring all content is purposeful and consistent. Establish tone of voice, brand pillars and visual identity guidelines to ensure a cohesive and distinctive online presence. Advise on and create content strategies that improve engagement, increase brand awareness and drive traffic to key platforms such as landing pages and websites. Take a curated, considered approach to ensure every output is polished, on-brand and tailored to your audience – helping your brand not only perform better, but look good doing it.