Bart Leirs
Strategic Business Development professional with over 15 years of experience across luxury fashion, interior design, and bespoke architectural projects. Proven track record in structuring growth, navigating complex international stakeholders, and translating creative vision into commercially robust outcomes. Recognised for strong business judgement, analytical rigour, and the ability to operate seamlessly between strategy and execution. Currently driving international business development for Studio MTX, part of Atelier Montex (CHANEL Métiers d’Art), at the intersection of craftsmanship, architecture, and contemporary design.
Lead international business development for Studio MTX, a specialist in architectural embroidery installations for luxury hospitality, retail, residential, and cultural projects Act as primary commercial interface for architects, interior designers, and private clients, from early concept through pricing, contracting, and delivery. Structure commercial frameworks for made-to-measure projects, balancing creative ambition, technical constraints, margins, and production realities. Drive strategic partnerships and visibility through exhibitions, cultural collaborations, and high-profile installations Collaborate closely with Creative Direction, Production, Legal, and Finance teams to secure contractual clarity, protect IP, and ensure operational feasibility. Build and manage a qualified international pipeline, contributing directly to long-term revenue growth and positioning of Studio MTX as a reference in architectural embroidery. Support the evolution of Studio MTX’s product and project portfolio, positioning bespoke work as scalable, specifiable architectural solutions rather than decorative elements.
General Manager and Project Manager for an international interior architecture studio, overseeing high-end residential, hospitality, and cultural projects. Led commercial strategy, contract negotiation, and project delivery while driving brand development, licensing initiatives, and long-term strategic growth.
Co-launched a start-up in collaboration with the creative director and the investor, assuming a key role in defining and executing the go-to-market strategy.
I have had the privilege of collaborating with Bart Leirs on several projects, and each experience has reinforced my admiration for his multiple talents and work ethic. Bart was instrumental in encouraging me to launch Studio M, offering invaluable advice on financial planning, business strategy, and commercial operations. His insights were not only a testament to his knowledge but also to his genuine dedication to fostering success in others. Our professional relationship flourished through various collaborations, where Bart's expertise in business strategy consistently shone through. His commitment to success was evident in every task he undertook, always aiming to elevate the project's quality and outcomes. One instance that stands out was our joint work on a rebranding project for GERT VOORJANS. Bart's role as Manager was pivotal in this project. His creative insights and planning were crucial in redefining the brand's image. His ability to manage projects, lead teams effectively, and deliver innovative solutions underlined his skills in project management and co-creative direction. Bart's contributions went beyond just professionalism; his blend of creativity, strategic thinking, and leadership profoundly impacted our project's success. His influence has been a significant catalyst in my professional journey, and I am confident that he will continue to inspire and succeed in all his future endeavours.