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Ashnah Jones

Womenswear Designer specialising in Luxury Fashion and surface design.
Previous Brands
Dragana Perisic London
Halpern
Pantaloons, Aditya Birla Fashion and Retail Pvt Ltd
ROKSANDA
Viscomm 360 Pvt Ltd
Work Experience
Dresser
Oct ‘22 - Oct ‘22
ROKSANDA

SS23 fashion show dresser and back stage help.

Luxury Fashion Designer
Mar ‘22 - Aug ‘22
ROKSANDA

Responsibilities - Fabric cutting, toiling, machine/hand stitching, pick packing, sourcing, and merchandising. •Assisting Design team with 3D Design execution, Showroom set up for buyers, sample sale set up, photoshoot behind the scenes and studio organization.

DESIGN / STUDIO INTERN
Nov ‘21 - Feb ‘22
Halpern

Pattern cutting, Fabric cutting, toiling, research and development of surface designs, machine/ hand stitching, tech packs, consumption layouts, fitting helper, photoshoot helper, studio management. •Hand work and fabric cutting for Priyanka Chopra's Matrix premier gown. •Lakme fashion week 2022 garments fabric cutting, textile development and finishing, hand finishing, casting help, backstage helper/dresser.

FASHION STUDIO INTERN / ASSISTANT TO DESIGNER
Sep ‘21 - Oct ‘21
Dragana Perisic London

Studio manager, intern manager, sales and shop management, fabric cutting, toiling, hand embroidery and finishing, tech packs and sourcing.

SENIOR EXECUTIVE DESIGNER
Nov ‘17 - Feb ‘20
Pantaloons, Aditya Birla Fashion and Retail Pvt Ltd

Womenswear Designer for the casualwear brand "Bare denim". Worked under the brand manager and head designer directly to sharpen, strengthen& build a successful apparel label in the women's western category in India. •Achievements – Changing the handwriting of Bare Denim top wear to a craft based boho chic line, creating and maintaining best-selling products 2 yearsin a row with a 95% design adoption rate. Bare Denim Fashion basics category showing an average sell through rate of 70% and growing every year. Introducing new product categories to help sharpen the brand handwriting which lead to a budget achievement of 114% in FY19. •Designing trend driven seasonal range of minimum options of 250 designs per collection, working across multiple product categories - tops/shirts, dresses, skirts, outerwear. •Research/conceptualizing, development, and postproduction processes for each each drop. Creating tech packs, CADs and participating in fit sessions, Fabrics mill weeks and trim shows with cross functional teams to ensuredesign and product quality. Clearly and efficiently communicate ideas and rationale to key stake holders. •Pan India trips on regular basis for research and development, Comshop/ sourcing and oversee sampling. •Building look books, season big bets, new Product Development proposals as seasonal/drop highlights to serve as inputs to VM & marketing for impactful instore and digital communications. •Guiding and supervising interns in their graduation projects and training them for full time design roles.

Freelance Fashion stylist
Jan ‘11 - Jan ‘11
Viscomm 360 Pvt Ltd

Film Project (2017), Lead stylist for Rajat Kapoor; JCB Ad project (2018) 2011

Languages
English - Fluent
Location Preference
To be discussed
Work Pattern
Full-time
Employment Preference
Freelance Assignments
Hourly Consulting
Permanent Positions
London, UK