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Isabella Carrazza

Fashion Buying | Luxury Branding | Fashion Research
About

With a five year experience in both the selling and buying sides of high-end and luxury fashion, I am an open-minded, curious and proactive professional who likes to nurture long-lasting business collaborations between brands and retailers. Both my academic and professional experiences have allowed me to develop a deep analytical capacity and a broad understanding of the fashion world, and my international experiences and multiligual skills allow me to adapt to a myriad of different environments.

Previous Brands
Showroomprive.com
Galeries Lafayette
GROUPE BON MARCHÉ : Le Bon Marché Rive Gauche et La Grande Epicerie de Paris.
ZUHAIR MURAD
Vente Privee
Sonia Rykiel
Barbara Rihl
M.X Paris I Maxime Simoens
Tendance Sociale
Séminaire Histoire de la Mode - IHTP/CNRS
Work Experience
Senior Key Account Manager - Underwear
Apr ‘23 -
Showroomprive.com

- Management of a 8M euros portfolio of 35 suppliers and prospects: * Yearly budget definition per category, supplier and month; * Planning of a campaigns calendar and targets per supplier; * Prices, margins, stocks, and marketing activation budgets negotiations; * Analysis and review of campaigns KPIs. - Prospection of new brands, from mapping to closing; - Negotiation and coordination with internal departments to ensure the success of the campaigns (trade marketing, media, planning, merchandising, logistics); - Co-management of 5 Sales Success Analysts and Managers

Womenswear Buyer
Oct ‘22 - Mar ‘23
Galeries Lafayette

- Management of a 40 brand portfolio across 60 stores and e-commerce website: multibrand areas and corners - Offer constitution for multibrand spaces and corners (denim and urban brands) - Negociation of commercial agreements: discounts, trade marketing budgets - Analysis of brand perfomances and adjustment of the offer in order to increase sales - Restructuration of the urban and denim spaces: redefinition of brand presence and exposition

Junior Buyer
Oct ‘18 - Mar ‘22
GROUPE BON MARCHÉ : Le Bon Marché Rive Gauche et La Grande Epicerie de Paris.

Working under the most senior buyer of the menswear department, I participated in: * Sales analysis and recommendations for each seasonal buying session (sell-out, margins, rentability); * Management of a brand portfolio: offer constitution and optimisation; * Pre-negotiations preparation; * Inventory management and optimisation: swaps, returns and reorders; * Sales and other in-store commercial promotions preparation; * Coordination of in-store and online actions with the CRM department; * Seasonal catalogue coordination with the press and style departments; * Logistics coordination with the reception and return departments; * Creation of purchase orders and articles with SAP and associated softwares; * Back-office management of concession accounts Sustainability expert and referent: part of an internal sustainability think tank in charge of implementing eco-conscious and sustainable practices at the Bon Marché. Missions include: * Training and education team lead * Creation of a textile and sustainability awareness training dedicated to the sales personnel * Development of a sustainability awareness action calendar

Showroom Brand Ambassador
Sep ‘18 - Oct ‘18
ZUHAIR MURAD

During the SS19 market, I acted as a wholesale brand ambassador by providing: - Presentation and sales of the SS19 RTW collection to wholesale clients from across the world (EMEA, Americas) - Product and looks proposals in order to reach assigned OTB's - Creation of looks to be walked by models

Assistant Buyer - UK Team
Feb ‘18 - Aug ‘18
Vente Privee

Management of a multi-sector portfolio of brands in order to increase veepee's presence in the B2B and B2C UK market. As an assistant buyer, I participated in the development of each flash sale from the reception of offers until the delivery of goods to the final B2C customers. Missions include: - Liaising with suppliers in order to exchange all elements on time (offers, stocks, prices, contracts); - Sales analysis and optimisation: * Analysis of offers potentials; * Working and negotiating buying and selling prices; * Sale performance forecasting; * Analysis of past sales in order to increase future TO; * Estimation of KPIs; * Merchandising analysis and propositions - Market and competition benchmarking (internal and external); - Liaising with internal departments in order to increase B2C traffic and purchase: * Providing merchandising and brand orientation to the teams in charge of the e-shop creation; * Exchanging with Planning team to set the best sales dates; * Exchanging with Procurement team to reduce delivery delays; * Assisting in the resolution of potential litigation on delivery issues.

Assistant Key Account Manager
Jun ‘17 - Dec ‘17
Sonia Rykiel

- Responsible for the commercial management of the AW17 Sonia By and Rykiel Enfant lines: * Assure the following of delivery and facturation deadlines * Respond to the clients' needs concerning their orders * Provide clients with the correct sales and merchandising material * Manage the returns and swaps of items * Analysis and updates of Sell-Out reports coming from key business partners - Key accounts management assistance: * Monitoring of sell-out reports * Monitoring of deliveries * Following of swaps and other client needs * Support to OTB negotiations - Assistance to area managers: * Provide documents to support sales * Analyse data to support sales * Provide documents to support prospection * Assistance with showroom sales - Assistance to the business development director: * Creation of sales and marketing documents * Ensure the proper follow up of cancelations, exchanges, returns and swaps of items from clients' orders * Intermediation between the Commercial and Customer Service departments * Administrative assistance to the preparation of the SS18 sales showroom - pre and main collections - Showroom Coordination Assistant: * Negotiation with suppliers * Coordination of suppliers * Budget monitoring * Organisation of appointments schedule * Staff coordination

Wholesale & Retail Coordinator
Mar ‘17 - Jun ‘17
Barbara Rihl

Working as the right hand of the founder of this high-end accessories and lifestyle brand, my tasks included: - Management of international high-end clients; - Order taking and product proposals; - Stock management; - Deliveries coordination; - Market research and benchmarking; - Supply-chain management; - Buying and sourcing management; - Office management.

Assistant Business Developer
Sep ‘16 - Mar ‘17
M.X Paris I Maxime Simoens

Premium contemporary menswear brand where as an assistant business developer I provided with: - Brand placement analysis; - Market research; - Brand management; - Client relations; - Client prospection; - Collection showroom preparation (AW17); - Presentation and selling of the collection in showroom; - Merchandising

Research Assistant
Apr ‘16 - Jun ‘16
Tendance Sociale

At this trend and society research and analysis bureau, I worked as an intern by: - Writing articles for the company blog; - Setting up a database of fashion researchers and schools; - Analysing Behaviour and consumption; - Researching fashion trends and history.

Research Assistant
Apr ‘15 - Jun ‘15
Séminaire Histoire de la Mode - IHTP/CNRS

Charged with the communication about the seminar by setting up and updating social media and creating awareness by the diffusion of the seminar's activities throughout fashion schools and research sites in France.

Languages
English - Native
French - Native
Portuguese - Native
Italian - Fluent
German - Work Proficiency
Spanish - Work Proficiency
Education & Training
London College of Fashion, University of the Arts London
‘19 - ‘19
Merchandising and Buying Operations
Merchandising and Buying Operations
Institut Français de la Mode
‘17 - ‘23
Doctor of Philosophy - PhD
Fashion Marketing
University of Paris I: Panthéon-Sorbonne
‘17 - ‘23
Doctor of Philosophy - PhD
Fashion Marketing
Université de Versailles
‘14 - ‘16
Master of Arts
Cultural and Social History
Universidade de Brasília
‘08 - ‘12
Bachelor of Arts
Political Science
Paris, France