📍blandine Jacquinet

Brand: Debic Category: Bakery Turn-Over: 110 M€ - Budget : 1.4 M€ Management Reporting: European Marketing Director - Local Brand Strategy (focus: penetration and share of wallet). - Inbound Marketing (catch, connect, convert). - Brand and Customers communication & events.

Brand: Ensemble™ Foods Category: Plant-based Food Turn-Over: M€ 10 - Budget: M€ 0.5 Management: 3 Reporting: Managing Director - Brand strategy (vision, positioning, image, value proposition, story-telling) and architecture. - Innovation strategy (insights, conceptsn roadmap by targets and usage). - Customers and brand digital communication strategy (mailing, website, social media). - Market analysis + market monitoring (recommendation and roll-out). → Conversion of a set of brand attributes, benefits and values into a structured brand strategy including brand pyramid, value proposition, positioning and claim → Move from a list of innovation ideas to an innovation strategy and plan → Implementation of customers digital support (customers’ website and communication tools) to reinforce brand visibility and awareness. → Social media audit translated into an actionable strategy and action plan.

Brand: Menicon Category: Opthalmology - Contact Lenses and Lense Care Product Turnover: M€ 25 - Budget: M€ 1. Management: 3 Reporting: Sales & Marketing Director - 1st local Marketing Strategy - 1st local Annual Action Plan - Healthcare Professional and Patients strategy and promotion tools. - Digital strategy and UX Design. - CRM planning. → Turnover growth: +5%

Brands: Schwarzkopf Professional, Indola Category: Hair Beauty Care - Turn-Over: M€ 50 - Budget: M€ 4. Management: 3 Brand Managers + 3 Junior Brand Managers Reporting: Art, Event and Marketing Director - Local brands strategies (key focus: Digital & Innovation). - CSR initiatives recommendation and implementation. - Customers Marketing strategy and online + offline plans.s: → Schwarzkopf & Indola brand’s strategy reinforcement: 2021 Brands net turn-over growth: +18.1% → Direct Customers & Key Accounts trade marketing planning: 2021 Channels net turn-over growth: +21.5%

Brands: Advil, Centrum, Nexium, Caltrate, Imedeen, Kamol Category: OTC - RX - Medical Device - Pain - Cold & Sinus – Digestive - Food Supplements – Skin Care Turn-Over: M€ 20 - Budget: M€ 5. Reporting: Managing Director - Member of the Leadership team - Strategy: Integration of a new brand ecosystem including KOL + Expert, Shopper and Consumer Experience Journey - Marketing Plan: Switch to a digital expert, consumer and shopper activation policy - Channel extension: Para-pharmacy (drugstores), E commerce (Amazon) - Innovation: Centrum relaunch, RhinAdvil breakthrough innovation → Turn-Over Growth : + 6 %

Brands: Danao, Sunny Delight Category: Fresh Juice – Turn-Over: M€ 25 - Budget: M€ 4 Management: 2 Brand Managers Reporting : Board - Strategic Marketing plans including CSR, new biz and innovation strategy. - Communication and Media (On-Line & Off-Line) strategy definition and roll-out. - On Trade and Off Trade Marketing action plans definition and activation - Value Sales Growth : +6.6% MAT P6/2018

Brands: Advil, Advil Children, Advil Cold & Sinus, Thermacare Category: OTC - RX - Medical Device - Pain Relief - Respiratory Turn-Over: M€ 20 - Budget: M€ 5. Management: 2 Brand Managers Reporting: Management Board - New Advil brand Value Strategy reinforced by communication + media - Local RhinAdvil innovation platform and concepts adopted globally - Elaboration of a customer centric marketing policy - Key Marketing Research Lead: U&A + Merchandising Studies

Brand: Dim Category: Women underwear – Turn-over: M€ 125- Budget: M€ 4. Management: 2 Brand Managers + 2 Assistant Brand Managers Reporting: Management Board - European brand strategy definition and implementation (vision, positioning, range, pack design communication). - Innovations funnel creation and activation (concept, branding, segmentation, offer). - Spring / Summer 16 collection development and launch – Fall 16 / Winter 17 collection briefing and roll-out - "Pockets" range relaunch: 50% of brand volume

Brand: K2r Category: Home Care – Turn-over: M€ 25 - Budget: M€ 3. Management: 1 Junior Brand Manager Reporting: Management Board - Brand consumers and customers strategy and plan (vision, role, assortment, price, promotion, merchandising, customer’s reviews). - Elaboration of a new global brand launch and investment plan: from the business case to the comprehensive marketing, sales and financial 5 years launch plan → K2r Brand relaunch: ROS: +20% on the number 1 item of the brand and of the market / Profit improvement: +30%

Brand: K2r Category: Home Care – Turn-over: M€ 25 - Budget: M€ 2. Management: 1 Junior Brand Manager Reporting: Management Board - Growth and innovation strategy - 3 years innovations pipeline creation (consumers insights, concepts screening: 10 concepts tested: 4 concepts qualified: 1 breakthrough innovation - 2 products innovations - 1 packaging innovation. - Products mix management (promotion, price, offer,…). - B to B management (franchise brand). - Corporate media coordinator.

Brand: Capri-Sun Category: Fruit Juice – Turn-over: M€ 75 - Budget: M€ 1. Management: 1 Junior Brand Manager Reporting: Management Board - 3 years Strategy: recommendation to switch from a point of buying strategy to a brand strategy (consumer’s recruitment, communication, ….) - Customers and sales force action plans initiation and roll-out. - B to B management (manufacturer). → All growth KPI’s reached (Turn-over, WD, Market share,…)

Brands: Hollywood, Malabar, Carambar, Pie Qui Chante, Vichy, Kiss Cool, La Vosgienne, 1848, Poulain Management: Transversal projet team: 12 people Reporting: Management Board - Identify and lead transversal marketing projects (market review, research, recommendation, implementation). → Chocolate category mix and portfolio strategy rework: 1 point margin gain - Innovation development process Lead. → Implementation of a more efficient innovation process and culture: Key objectives met: 20% of business performed with innovation + Launch lead-time aligned with FMCG best performers

Brands: 1848 + Poulain Category: Chocolate – Turn-over: M€ 250 - Budget: K€ 500 Management: 2 Senior Brand Managers Reporting: Management Board - Elaboration and roll-out of innovation strategy. - Products development : from ideation to launch - Trade assortment and innovation policy management. → Launch of 4 new premium ranges of products: 4 products in market top 10 → Total Brand WD gain: + 2 pts / Total Brand market share gain: +1 pt

Brands: Hollywood, Malabar, Carambar, Pie Qui Chante, Vichy, Kiss Cool, La Vosgienne, 1848, Poulain Category: Confectionery – Turn-over: M€ 5 Reporting: Management Board - Elaboration and implementation of marketing and sales strategies. - Distribution network management (distributors, agents,…) - International key account negotiations (Carrefour, Provera, Casino). - New markets development: Singapore, South Korea → Turn-over growth: +10%