With extensive experience in fashion and luxury brand management, I excel in retail strategy and business development. I've led brand transformations, optimised retail performance, and expanded markets internationally, with a strong focus on eco-responsibility and digitalisation. Fluent in French and English.
Supporting CEOs and executive teams through transformation, growth, turnaround, or strategic repositioning. Tailored commercial, financial, or ESG strategies. Selected missions: - SaaS client services: inbound strategy, pricing, targeting (Hubspot) → +35% qualified meetings (Cleed) - Luxury brand: eco-design strategy, reduced unsold items (-30%) and waste (-5%) - DeepTech: HNWI market research, encirclement strategy for 150 UHNW prospects
Industrial Family Business Expert in sleeved articles Co-Managed strategic plan and brand repositioning of 3 entities with the President. Interim management mission (9 months) during restructuring Rebranding, product offering optimization (-20%) Expanded sales (Europe/Asia), agent network optimization, marketplaces strategy → avg. +15% annual growth B2B digitization, led retail transformation plan: +€1M EBITDA over 3 years
Luxury Art Craftsmanship Made in France Created a sustainable luxury brand combining data, 3D tech, and French craftmanship, expertise. Managed in-house workshop for custom small series production and made-to-measure Developed international business (Russia, USA, Asia), 80% export Led digital strategy: online sales x5 in 3 years Continuous improvement of ESG performance (eco-design, LCA, sustainable KPIs)
Executive Committee member, led post-acquisition strategic planning.and 2008 Crisis - 2008 crisis restructuring: downsized industrial operations, optimized inventory (-32%), cut US costs (-50%), reorganized EU : +13% EBITDA - Launched China subsidiary and opened 10 directly owned stores - Retail performance improvement: traffic +4%, conversion +5%, EBITDA +5 pts - Market Studies (Brand stretching, high Jewelry) - Manufacturing production process optimisation - Led Due Diligence and 10 investor roadshows
Overhauled finance and business processes under rapid growth context (revenue x3.5 in 3 years). Structured FP&A and internal control during hypergrowth Implemented budgeting, group reporting (SAP) and internal control Business partner of execuive directors: Set KPI’s and cost control
Deputy CFO Group in charge of Investors relations, Group consolidation and financial publications, Group controlling, retail controlling and Internal audit. Specific achievements: - Led IFRS consolidation, cash-flow automation, - Managed HFM and data warehouse:implementation: 100% targets met - Raised €20M (OCEANEs), prepared roadshow, - Managed investor, press & regulatory (AMF) relations under Crisis context - Structured finance & internal control per LSF law, - Business partner to operational teams , Control and optimization of retail network
- Audits & due diligence for companies (€30M–€1B) - Consulting: working capital, ERP, reorganizations. Detected €50M fraud case - Led teams of 2–15 across diverse sectors (Luxury, Industry, Retail)
Virginie and I have worked together for 3,5 years at Baccarat in a very challenging context due to the financial crisis that hit the worldwide economy and impacted our business ; She was involved in all the key projects of development of the company on top of her role as global Business planner . She was extremely dedicated , reliable and professional in her working manners . She was also appreciated by everyone in the company because of her soft skills in addition to her technical and managerial competences . She greatly helped in maintaining good relationships with the shareholders in a complex environment . And she certainly was a greatly appreciated advisor in business decision next to me. Highly recommended professional.