Key Responsibilities : - Creation of 360 worldwide product makeup launches in store. Création of the merchanding and retail elements : Windows displays, podiums, PLV for stands, flagship & maisons, tiles, POS materials. - Creation of the permanent & institutional materials regarding the needs in store. - Creation of the new merchandising & retail makeup concept. - Collaboration of the new makeup open sell system (backwall formats, C1, C2, TR gondola)
Key Responsibilities : - In Addition to the previous scope, I’m working on the brand constancy & the new brand positioning of Bobbi Brown. - Development of new concepts of unit displays to highlight the new brand positioning with a full VM rework of the store. Development of the project with the creative and production team. New open sell system, new bar tester in store & highlighter products unit with luxury aspect and better communication. - Development of evergreen updatable units to be cost efficiency and eco-responsible. - As a corporate project, I lead a new SharePoint for the full RDDC in the Estee Lauder group - In charge of all the EMEA visuals development & shootings advise
Key Responsibilities : - Visual Merchandising Designer for both make-up & fragrance brands, in charge of design projects permanent & temporary for EMEA region. Development of the project from the initial draft and conception to the engineering, production and in-store installation, concerning both Creative and VM aspects. - Development of unit displays, POS, events, windows, visuals & creation of VM guidelines for all the launch in line with the marketing strategy. - Ensure Brand’s image is maintained at a consistent level of excellence within guidelines set forth by New York in order to achieve a cohesive effect in terms of image & Visual Merchandising on an EMEA level with country specificities like Middle East & India. - Provide designs, technical drawings & specifications to market for special projects with a local relevancy - Be in support on all the markets for the store & VM installation, technical issues, local productions & Top Management visits. - Supervision of free-lancers and interns
Key Responsibilities : - Designer & Project manager in charge of the creative design & the project following, dealing with clients, suppliers, retailers on a creative, cost & technical aspects. - Development of 360° creative concepts for EID, Diwali & Bridal communication in India & Middle East - Development & installation of window displays in the Middle East, with an understanding of the creativity & production constraints, due of country restriction of POS & visuals. - Development & production of International events for Brands or on a specific thematic. - Technical & creative development with production of limited exclusive packaging, exportation in all EMEA. - Following clients, projects & invoices between France & Middle East. Clients : --> Estee Lauder, Ajmal, Hermes, Piaget, Cartier, Evian, Badoit, Benefit, Giorgio, Izil, La Serre Dubai, Roberto Cavalli, Classic Malt, Edrington
Key Responsibilities : - Creation of a new Champagne brand for the Asiatic & French market. With 2 associates, we worked on an identity of french code with Asiatic culture touch to be able to be part of the two markets. -Lead on the Brand creative aspect with brand identity, packaging, POS merchandising, creative assets & events elements. - Technical & creative development on the packaging, costing and materials recherches to highlight the French quality of manufacturing. - Brand presentations on external clients & retailers.
Key Responsibilities : - Development of brand identities, brand harmony, recast & new images with the vector of new packagings & logos. My expertise was on cosmetics, & foods brands. - Creative lead on the new Mythic Oil image with a full range of products. Development of the new monogram, moucharabieh creation, graphism of primary & secondary packagings, color and material finishings, technical development following. Clients : --> Coty, Food 4 Good, L'Oréal Pro DMI, L'Oréal DMI, Garnier DMI, L'Oréal Pro Chine et Japon, Garnier France et Mexique, Cosmetique Active
Key Responsibilities : - Design and development of VM displays, podiums, window. Development of the project from the initial draft and conception to the engineering & production, concerning both Creative and VM aspects. - Development of limited edition packagings & identities, 2D, 3D, material recommendations & technical specs. Clients : --> Cartier, Hermes, Hennessy, Pietra, Ruinart, Glenmorangie, Label 5
- 1st mission : Creation of the 1st packaging family dedicated to Virgin Mobile accessories. I was working on the full creation, execution drawing & leading the production on those packagings. Display in all the Virgin store in 2014 - 2nd mission : Photography & Art Direction of a store documentary for an internal Top management presentation.
Key Responsibilities : - Designer Graphic & Project Manager in charge on severals projects of the packaging design in order to achieve a cohesive effect in terms of branding. My expertise was on cosmetics, & alcohol brands. - Understanding of the marketing brief, creative advise & design, starting to the 1st creative phase, ending to the execution drawing. Clients : --> Mixa, Garnier Body, Fructis, Elseve, Cadum, Tormore, Dim, Mythic Oil, Franck Provost, Adidas, L’Oréal Professionnel
Key Responsibilities : - Development of VM unit displays, retail concepts & creation of packaging on cosmetics brands. Creation with 2D layouts and 3D images & collaboration with external suppliers for mockup, print & development. Clients : --> Vichy, Ushuaïa, L'Oréal Professionnel, Dessange