Claudia Adigoun
I am committed to supporting brands and organisations in order to give their activities a positive impact: diagnosis, strategic recommendations and coordination of communication activities, events, partnerships and public relations. I also run workshops for students and professionals on subjects related to communication, management of the métiers d'art, rules and codes in business, professional development, using a facilitator-coach approach, which is better adapted to current issues: identifying needs and objectives, adapting the discourse to the participants, questioning the audience to get to know them better, varying the "learning through doing" tools, encouraging co development, creativity and self-training. I am a communications professional with more than 10 years of experience, mainly in the luxury, beauty and fashion industries. I have developed intercultural skills, conveying key messages and values, to achieve objectives. I am passionate about developing the uniqueness and potential of individuals. I am said to be curious, creative with a global vision, strategic and a great capacity to propose and lead innovative actions. "We share a strong vision of what luxury is. It is beauty with a purpose, beauty with an intention. We are not here to please everyone. We are here to deliver a message." François-Henri Pinault "A company has a duty to spread goodness, goodness, beauty, hope and happiness...... " Alexandre Sap
Thelma in partnership with EIML Paris, is the first Business Management School in Sub-Saharan Africa with a specialization in Luxury.
• Diagnostic and strategic recommendations (brand purpose, transformation and appropriation). • Working with growing brands to embody their brand purposes, define their stories, ensure their desirabilities to the target customer and create visibility. • Designing, writing training materials and conducting seminars & workshops, for students and young professionals, about: Communications, Codes of Luxury, Fashion & Luxury Craftsmanship & local impact
Contributed to maintain a qualitative visibility to the CHANEL brand's image & to support business strategy, by building a global learning & development strategy in a brand culture and communications & PR perspective. Main achievements: • Proposed and created the First Chanel's PR Academy App, to develop a PR learning social community. • Wrote contents with an educational perspective.
Internal Consulting for African Markets (2015) & Beauty Development (2015-2017) Developed a communications strategy for a "store in store" opening in Abidjan, Ivory Coast and communications strategic recommandations for the African countries. • Proposed, organized and led the First market research on African countries with communications perspective in collaboration with Sales, Marketing, Training & Creative teams. • Organized a focus group in Lagos, Nigeria. • Supported the Marketing team by building dedicated product ranges. Beauty product development • Organized customer product workshops in collaboration with the Chanel Makeup Creation Studio.
Contributed to maintain a qualitative visibility to the CHANEL brand's image. Coordination • Supported Export and International Press office activities by coordinating of 16 press personnel and training the Global PR. • Worked closely with the International PR Coordination offices for the implementation and the follow-up of PR actions. • Collaborated with the PR Surveys Manager for PR studies analysis and reports. Main achievements: • Over 70 PR actions per year: product launches, Fashion shows, Exhibitions, Press trips and events. International PR Training • Updated and developed PR training tools. • Created and enriched PR training content. • Organized PR training sessions.
Developed and executed the communications plan to increase visibility and traffic. • Managed the PR agency, pitched to media for editorial opportunities and interviews. • Negotiated and managed media, institutional partnerships and sponsorships. • Provided support to the events team during the show. Main achievement: • 20 partnerships managed and negotiated 5 new ones.
Global Banking & Markets • Created and implemented cultural & high-quality events (seminars, roadshows, conferences, exhibitions) to develop relationships with premium clients (investors, analysts, sales people) and to promote the HSBC brand image. Main achievements: • 500 guests for the annual event at Museum de l'Orangerie. • Organized 180 roadshows.
Supported and executed the operational marketing plan for makeup, skincare & fragrances. Main achievement: • Participated in the launch of the Shiseido's best seller fragrance, Zen.
Communications agency Beautiful World « La Rose » fundraising campaign in association with Marie Claire magazine: • Conceptualised and executed the communications and sponsorships plans. The aim was to promote the education of young girls from deprived backgrounds and to collect donations for two NGOs in France and Cambodia by selling roses. http://www.toutes-a-l-ecole.com/rose-marie-claire-ou.htm Main achievement: • 300 000 euros raised to finance girls' education, La Rose fundraising campaign with Marie Claire magazine. • 80 press coverage in one month. Max Havelaar France NGO (fairtrade label) promotion • Negotiated articles, press and TV interviews with fairtrade producers and the general manager of Max Havelaar France. • Persuaded media to insert free web and print ad which supported advertising requirements. • Organized public and press conferences: the fairtrade cotton launch, the 5th fairtrade week, and exhibition tours with fairtrade producers. http://www.maxhavelaarfrance.org Main achievement: • Increased brand recognition from 56% to 74% for Max Havelaar France fairtrade label. Make Poverty History • Implemented communication plan to support the national campaign. http://www.makepovertyhistory.org