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Siyuan Liu

Buying / Merchandising Assistant | Fashion Design Management MA | Product & Market Analysis
About

I have hands-on experience in luxury and high-street retail, specialising in womenswear sales reporting, stock management and product coordination. Adaptable and detail-oriented, I thrive in fast-paced environments and am passionate about delivering excellent, customer-focused retail experiences across boutique and department store settings.

Previous Brands
Ningshing International Trade Group
Lovall
peacebird
Versace
Bonnie
Work Experience
Marketing Intern
Jun ‘25 - Sep ‘25
Ningshing International Trade Group

Conducted UK market and competitor research for new activewear product positioning. Coordinated with sourcing, design and sales teams to support product launch execution. Tracked product feedback and campaign performance, contributing to a 15% sales increase for 3 out of 10 new designs.

Product Management Intern
Jun ‘22 - Sep ‘22
Lovall

Supported seasonal womenswear product development, focusing on product accuracy, market relevance and sample follow-up. Managed CAD workflow and product specification updates to improve design-to-production communication. Assisted supplier communication and sample tracking to support product development timelines. Conducted trend and competitor benchmarking to support product planning, pricing awareness and customer fit. Prepared product documentation and internal presentation materials for product review meetings. Built practical awareness of product lifecycle, supplier coordination and cross-functional product development.

Assistant Designer
Jun ‘21 - Sep ‘21
peacebird

Supported womenswear range development from trend research to production preparation. Assisted product planning, design development and sample follow-up for commercial seasonal ranges. Coordinated with design, production and logistics teams to support timely product delivery.

Buyer & Merchandising Intern
Mar ‘21 - Jun ‘21
Versace

Supported weekly sales reporting by organising boutique-level sales, stock movement and product performance data. Reviewed stock allocation against regional sales volume and peak-season demand, helping reduce stock-out risk by 10%. Analysed return and exchange records to identify product, sizing and store-level performance issues. Prepared commercial updates on sell-through, stock availability, returns, exchanges and outstanding payments. Monitored regional product movement and flagged styles requiring stock adjustment or merchandising follow-up. Developed practical understanding of luxury retail operations, boutique performance and stock management.

Production Line Assistant
Apr ‘20 - Oct ‘20
Bonnie

Led a 15+ person production team and supported daily workflow coordination.

Retail Experience
Retail Category
Premium
Luxury
High-end luxury
High street
Work Environment
Boutique
Department store
Shopping centre
Pop-Up
Flagship store
High street store
Product Category
Womenswear
Menswear
Responsibilities
Storytelling
Greeting
Client Help
Complaint handling
Styling
Client Advising
Returns & Exchanges
Packaging
Product setup
Product labelling
Inventory control
Delivery processing
Stockroom management
Stock control
Order preparation
Languages
Mandarin
English
French
Education & Training
London College of Fashion, University of the Arts London
‘25 - ‘26
MA Fashion Design Management
master
London College of Fashion, University of the Arts London
‘21 - ‘24
Bachelor of Arts (Hons), Fashion Design Technology: Womenswear
bachelor