An established, Senior Creative Art Director and fashion industry expert who is well versed and both creative yet commercially savvy. Always aiming to generate exciting, original ideas/visual concepts that are of high quality and are representative of the brands personality and values and always answering the brief across multiple mediums whether that be e-commerce styling and art direction for campaigns and look books to physical installations. Successfully launching brands for the UK market due to knowledge of global trends. Committed and focused with a natural and instinctive flair for creative direction and design with a thinking outside the box mentality whilst maintaining commercial awareness, and the ability to foresee the direction the fashion industry will take. A team player with the initiative and the foresight to lead by example and able to motivate people to realise their full potential.
My passion for brand building has diversified greatly during the current climate and the rise of e-commerce over the past eight years. My knowledge of both industry and cultural trends along with my track record of generating effective brand campaigns support the projects I work on both alone and with external teams. My deep understanding of digital marketing and social media has influenced my styling of online look books and editorial shoots seasonally. Styling and direction of seasonal campaign shoots alongside show production and pop-up installations. My previous experience in visual merchandising and window dressing complete the support I bring to a brand. Contracts include Louise Kennedy, Topshop, Boohoo/MAN, ASOS, Victoria Beckham, Illamasqua, Paul Costello, Pearce/Fionda, Sorapol
Fully autonomous in bringing Zara to the forefront of the UK market. The influence was accepted and adapted globally for the art direction and visual aesthetic, styling and editing for the launch of the brands website that then became the UK's and Europe's leading trend retailer. Direction of national team of twenty. Create and design the format of all visual presentation. Art direction on all promotional online video and photo shoot, including ideation, enrolment, playbooks, execution and review. Ensure implementation for my designs through the direction of my team. Ensure all work is carried out to specification and standards. Design and direction of all new store openings. Initial design and specification on all National window display schemes. Global conferences to set current trends in respect of changing climate. Full control of national budget and evaluations. Recruitment of all members of staff within my team.