A creative copy editor with 4+ years of experience in luxury fashion e commerce publishing, gained at today's foremost powerhouses. Tone of voice guardian. Fluent in digital and channel best practices, including SEO. Experience managing editorial teams and workflows in deadline-driven environments. First-class project management skills. Driven, dynamic and flexible. BA Hons in English Literature. NCTJ foundation.
I currently support this integrated marketing agency with digital copywriting and editing services.
This was such a rewarding role that's enabled me to deepen my content marketing skills and hone my leadership skills.
I joined FPS, as I wanted to move into English copywriting and gain client-facing copywriting experience. •Editand write web copy for a pool of luxury fashion labels with a strong editorial point of view, moving seamlessly between different formats and house styles. HIGHLIGHTS •Saw client through a tone of voice refresh. •Created style guides for a number of clients to streamline in-house working practices.
I joined Farfetch's German team, when it was in its early expansion phase and helped it grow during my time here. •Write and edit marketing, social and advertorial copy for farfetch.de. HIGHLIGHTS •Improved organic traffic by 40% by optimising landing page copy for SEO. •Entrusted with management of product uploads and onboarding of freelancer.
This was my entry into digital publishing, teaching me how to work in a fast-pace online publishing environment. •Pitch feature ideas. Interview talent. Write and edit fashion and culture features.