Farooq Sattar
I’m an Ecommerce Analyst with over 3 years’ experience improving online performance across Shopify-based websites. I specialise in using data and customer insight to drive growth, with hands-on experience in GA4, Looker Studio, CRO, A/B testing, and ecommerce operations. I enjoy working cross-functionally with marketing, merchandising, operations, and technical teams to turn insights into practical actions that improve conversion, customer experience, and revenue. I’m particularly motivated by brands that value quality, thoughtful design, and long-term customer relationships, and I bring a detail-focused, commercially minded approach to everything I do.
• Analyse sales data through GA4/shopify plus and create insightful dashboards on Datorama/Looker Studio to track key performance indicators. • Implemented ETL workflows using Salesforce Marketing Cloud to automate data extraction, transformation, and loading processes, enhancing data management efficiency. • Developed and managed data extensions with SQL, leveraging Automation Studio for seamless data integration and advanced customer segmentation. • Collaborated with cross-functional teams to understand data needs and provide analytical support to optimize campaigns and strategies. • Conducted A/B testing to optimize landing pages, user journeys to increase average order value (AOV) and CRO. • Weekly and ad-hoc reporting of shopify website performance through trading KPIs. • Worked closely with PPC and SEO teams to analyze campaign performance and website traffic, providing insights to optimize strategies and improve ROI. • Increased food subscription rates by 5% through A/B testing and developed interactive dashboards on Datorama for improved data visibility and decision-making.
• Implemented Google Analytics 4 (GA4) for websites, ensuring accurate tracking of user behavior, events, and conversions. • Set up enhanced ecommerce measurement tags and custom events to track critical KPIs such as engagement, user retention, and conversion rates. • Collaborated with web developers to deploy and maintain Google Tag Manager (GTM) tags for dynamic event tracking (e.g., button clicks, form submissions, video views). • Conducted A/B testing to identify user behavior trends and improve website design, leading to a 10% increase in conversion rates. • Stayed up-to-date with industry and market trends to identify opportunities for innovation and improvement in ecommerce strategies and practices. • Worked on customer journey management, website Personalization, A/B and multi testing, customer segmentation, basket abandonment analysis and competitors benchmarking, which resulted in 10% increase AOV and CRO. • Made insightful dashboards on Looker Studio to present findings around important key metrics. • Performed deep-dive analyses on website traffic sources, user engagement, and conversion paths to identify opportunities for traffic growth and improved user experience. • Using my strong communication skills, I worked with a team of developers to optimize web/app performance, resulting in improved Google website speed and 20% reduced bounce rate.
• Analyzed and managed large datasets through Excel/SQL to extract actionable insights, improving overall business performance. • Implemented Google Analytics 4 (GA4) for websites, ensuring accurate tracking of user behavior, events, and conversions. • Collaborated with web developers to deploy and maintain Google Tag Manager (GTM) tags for dynamic event tracking (e.g., button clicks, form submissions, video views). • Led the A/B testing process from ideation to execution, testing elements like CTAs, conversion rates, and user engagement metrics, resulting in a 10% lift in conversion rates. • Built dashboards in Looker Studio/Power BI to track important KPI metrics, providing actionable insights to stakeholders, both technical and non-technical, and improving data-driven decision-making. • Analyzed user behavior data through Google Analytics GA4 to uncover insights on traffic sources, user engagement, and conversion funnels, optimizing marketing spend and improving ROI. • Performed data segmentation and analysis to support marketing campaigns and business objectives. Monitored and troubleshoot data quality issues. • Collaborated with UX/UI designers to conduct usability testing and ensure that design changes align with user behavior insights for improved user experiences. • Work with product teams to analyze user feedback and behavior data to inform new feature development and product enhancements. • Participated in scoping and delivering optimization projects to improve website performance, user experience, and consumer behavior. • Monitored the performance of all A/B tests and work towards improving web KPIs (conversion rates, bounce rates, AOV etc). • Identified opportunities and made recommendations to enhance the customer journey, driving satisfaction, loyalty, and profitability.