Demond Johnson
Creative Women’s, Men's and Children's Ready to Wear Designer with a focus in Knitwear (sweaters), Cut and Sew Jersey, and Soft Woven Conception and the development of product that is both forward thinking and honest. Specialties: - Concept, Design and Development
Professor of Fashion drawing, Technical drawing, and Styling.
TARA JARMON GERARD DAREL PABLO NAFNAF ABSOLUT CASHMERE (Directeur Artistique) HI-APPAREL STELLA FOREST MAISON HÉRITAGE ZAPA
Knit Innovation & Trend development. Worked locally and in Europe exploring and developing yarns, knit structures, swatches, and garments. Identified and promoted business opportunities achieving better lead-times and cost efficiency. Developed and managed a knit library as a sourcing tool, to archive, and reference new and past ideas. Collaborated and provided knitwear support to the Paris, Stockholm, LA teams, and guest designers.
Provided trend analysis, design, and development services for the H&M account. Liaised between the New York and Shanghai offices providing research and development support. Worked locally with factories to quickly address design and fit questions.
Established seasonal concept, color, and product direction according to each collection’s identity with the President and senior merchandising teams for Asobio Collection, Asobio White, and Asobio Hip. Identified market opportunities and key trends to compete in Asia’s fast fashion market. Managed seasonal budgets and calendars. Encouraged teamwork across design and merchandising teams through idea sharing. Managed a team of 14 designers.
Worked with Mr. Giorgio Armani and the Italian and New York teams to harmonize the different Armani lines reinforcing the positioning of Armani Exchange domestically and Internationally. Partnered with the Vice President of Design creating business strategies and visual tools for both our domestic and international businesses. Worked with buyers and merchandisers from the various markets responding to their specific needs. Developed and managed calendars and workloads to effectively meet rigorous deadlines. Initiated fabric, yarn and silhouette development projects with the pre-production team and factories. Traveled regularly to Asia coaching, developing, and fitting multiple seasons. Managed and provided supportive leadership and mentoring to my 6 designers focused on talent development and retention.
Designed and developed a commercial range of Womens knits and jersey product.
Consulted on design and develompent.
Launched House of Deréon and Deréon by Beyoncé and Tina Knowles. Designed and developed the woven and jersey collections. Aided with special projects for music videos and film.
Worked closely with the head of Women's Creative developing concepts, trends, and color. Aided the Senior Designer with research, design, and the development of the woven, knits, jersey tops and active offering. Created and updated technical packages. Corresponded with domestic and international suppliers to ensure technical packages were interpreted correctly and samples were delivered on time.