Alberto Carli

Introducing and developing expansion plan for a new English Premium Luggage Brand. Key Contributions: Led Flagship Store to break even from the second month. Strong focus on clientele and organization of local events. Opening and Managing sales and retail operations for the Showroom/flagship store in London. Direct collaboration with proprietorship. Presented European expansion and on-line plans. Developing stock control and sales analysis systems and IT tools. Pricing and Positioning strategy. Stock control

Spearhead the development and management of Corneliani Menswear within Selfridges, encompassing procurement from Milan, formulating sales strategies, visual merchandising, and optimising sales force operations. Establish and execute innovative strategies to elevate brand positioning, incorporating analysis of competitive landscape, consumer trends, and purchasing patterns. Synthesise comprehensive reports for executive review, facilitating effective reporting infrastructure. Administer routine oversight of weekly sales performance, inventory levels, and achievement of departmental and brand objectives. Collaborate with senior management to ensure strategic alignment and operational efficiency in promoting brand growth. Key Contributions: Elevated brand visibility and revenue through strategic oversight of sales operations, marketing initiatives, and team management, resulting in achieving over 45% increase in wholesale revenue, attaining 68% boost in retail sales, surpassing annual targets by 50% for the fiscal year 2023 and 2024. Enhanced brand loyalty and market presence by cultivating relationships with buyers, sales management, and stock controllers. Pioneered the introduction and management of Corneliani Menswear in Selfridges, through strategic buying in Milan, sales strategy development, visual merchandising, and sales force structuring, leading to significant brand growth. Analysed industry competitors, consumer trends, and shopping behaviors to inform and refine growth strategies. Boosted operational efficiency and market competitiveness whilst implementing streamlined reporting system, supervising weekly sales, inventory, and target achievements across departmental and brand spectrums.

Spearheaded operational advancements and streamlined store processes to enhance organisational efficiency. Managed store operations management, optimising workflow and customer service delivery. Led introduction and sales strategy for bespoke tailoring services. Improve team performance through dynamic leadership and effective sales training methodologies. Key Contributions: Achieved 100% customer return rate through exceptional service and bespoke product offerings. Fostered culture of excellence in customer service, directly contributing to sustained increase in store revenue. Recognised as top-performing sales associate with expertise in made-to-measure apparel, consistently exceeding sales targets. Leveraged made-to-measure specialisation to captivate niche market segment, resulting in increasing client base and loyalty.

Developed and executed revenue growth strategies and oversaw sales operations to maximise business profitability. Initiated comprehensive KPI and sales analysis to forge actionable short-term and strategic long-term sales tactics. Enhanced operational efficiency with a keen focus on sales objectives, customer acquisition, and multi-unit sales achievements. Generated in-depth reports on product trends, market dynamics, competitive analysis, and brand positioning. Collaborated with HR to streamline recruitment processes, enriching team composition and skill sets. Key Contributions: Drove business growth by devising and implementing revenue enhancement and sales supervision strategies. Attained 12% increase in sales whilst elevating UPT from 0.65 to 1.60 and surpassing the company average by 0.15. Achieved rigorous compliance with KPIs and sales targets, facilitating sales management excellence across the team. Recognised as top sales leader through effective coaching and mentoring of six team members, fostering culture of success. Elevated CRM capture rates to an impressive 95% through a proactive communication strategy and adept upselling techniques. Optimised operational workflows, focusing on exceeding sales targets, augmenting customer acquisition, and expanding multi-unit sales volumes. Garnered top sales accolades by skilfully developing and nurturing high-performing team of six.

Developed and implemented innovative sales plans to ensure proactive engagement and revenue generation. Executed customer relationship strategies aimed at boosting sales and marketing outcomes. Directed brand representation for luxury lines including Zegna, Armani, Purple Label, and Canali, enhancing brand visibility and loyalty. Guided buying teams with strategic product selection insights, ensuring inventory aligns with market demand and trends. Maintained exemplary customer service standards aimed at fostering positive shopping experience and customer retention. Key Contributions: Led dynamic team of six, driving sales growth through effective leadership and strategic direction. Elevated brand presence and consumer engagement through targeted communication initiatives. Enhanced team expertise and sales capabilities by developing and executing team training programmes. Drove significant sales increases through innovative brand communication strategies and market positioning. Provided pivotal advice to buyers, influencing purchasing decisions with in-depth sales analysis and market insights. Leveraged sales data to inform and optimise buying strategies, impacting product selection and inventory management. Surpassed KPI targets with a remarkable 90% achievement rate, generating £750K in revenue and securing membership in the "Extraordinary People Club" for 2017. Achieved highest customer relationship management (CRM) ratings through exceptional customer service and engagement.