Jose Antonio Daza Blanco

Since April 2023, I have been serving as Business Development Manager at CITRACC Rail, leading Strategic Expansion in the Construction, Engineering, and Industrial sectors, with a special focus on Public Administrations and major accounts in the Electricity and Power Electronics sector for the Railway System. My role drives the acquisition and retention of strategic clients, achieving a 20% sales increase in 2023, exceeding key objectives. I am responsible for the comprehensive management of public tenders, leading complex technical and economic bids. A significant success was the award of the RENFE Conv Las Matas tender, strengthening our position in strategic projects. I also ensure profitability through price analysis and financial control, and optimize purchasing and supplier management, which is key to competitiveness. My role combines strategic vision with execution to consolidate and expand CITRACC Rail's business.

As co-founder and CEO of Caninos Molones, I comprehensively led this innovative venture focused on the luxury dog ​​care sector in Madrid. My mission was to conceive and scale a digital business model that vertically integrated a full range of premium pet services. My role ranged from the strategic definition of the Business Plan and setting commercial objectives to operational execution and team development. I focused on identifying market opportunities (benchmarking, demand analysis), designing high-value-added services, and leading growth strategies. In the commercial and business development arena, I was directly responsible for marketing services and negotiating with corporate clients. A notable strategic achievement was the formalization and implementation of exclusive service agreements with top-tier hotels in Madrid, including establishments such as Four Seasons, Palace, Urso, Bless, Hyatt Centric, and Thompson Madrid, significantly expanding our reach and positioning in the luxury segment. I led the entire digital marketing and customer acquisition strategy. I implemented high-impact campaigns on Facebook Ads and Google Ads, managed our online presence (social media, Google My Business, website), and used database management to optimize prospecting and customer service. The success of these initiatives, combined with a meticulous focus on UX, was reflected in a customer retention campaign that exceeded 75% for two consecutive years, demonstrating solid loyalty and the strength of our value proposition. Additionally, I managed the development of promotions, analyzed business performance, and fostered strategic alliances to drive sustainable growth. I led and developed the team, building a culture focused on service excellence.

As co-founder and CEO of Distribuidora Media Prink, I led the comprehensive strategy and operations of this company specializing in the import and distribution of graphic arts materials in Latin America for over a decade. My mission was to establish and scale a large-scale foreign trade and distribution operation. My tenure encompassed complete strategic and operational management, including sales force supervision, budget control, physical distribution logistics management, fleet control, after-sales services, and the review of purchasing and import processes. A key achievement was the company's strategic international expansion. I negotiated and secured exclusive representation and distribution agreements with leading Chinese firms (NAR Industries, OrientFlex, Jinxiangda Canvas) for Venezuela, Colombia, and Peru. This expansion positioned us as a distribution leader in Latin America. Under my leadership, the company consistently surpassed 2 million square meters of material sold annually, demonstrating solid regional penetration and business volume. Additionally, I led VIP client prospecting, customer loyalty, benchmarking, product launches, digital marketing, and negotiations with international suppliers, ensuring the competitiveness and quality of the portfolio. My role required a global vision, from imports and international negotiations to large-scale distribution and commercial management, achieving sustained growth and tangible regional leadership.

I was Head of Strategic Alliances at AIG, leading a key project to revitalize and expand the partner (sponsor) network in Venezuela. Activities managed included: Strategic Planning and Execution: Responsible for the business plan for alliance management, defining project objectives and strategies. Partner Development and Management: Led recruitment, selection, and project management with new and existing sponsors, including negotiation and formalization of commercial agreements. Commercial Strategies: Developed and implemented strategies for sponsors: advertising, promotions, sales incentive plans, retention, and growth (alternative channels). Supervision and Control: Ensured policy compliance and oversaw sponsor business (goals, evolution, audits), participating in objective setting. Analysis and Product: Contributed to market/competition analysis and the design of specialized products for alliances. Communication to Management: I reported to the President on business status, prospects, and relevant decisions in the sponsor sector. The project demonstrated my expertise in comprehensive management of alternative channels and strategic alliances, with a focus on planning, business development through partners, and achieving objectives within a defined timeframe.

During my extensive career at BBVA (1994-2009), I held key roles in Corporate Banking, Government Banking, Electronic Banking (Cash Management), and Strategic Planning. I was directly responsible for the strategic management of important corporate and government client portfolios. This involved commercial relations, financial advisory, and debt management, achieving an outstanding 520% ​​increase in the average monthly balances of my assigned portfolio. I played an active and leading role in numerous strategic projects aimed at designing and adapting financial products to meet the specific needs of the corporate and public segments. This work was essential for expanding our solutions portfolio and enhancing the Bank's value proposition. An area of ​​specialization and achievement was my leadership in digital transformation and the development of fintech solutions within Electronic Banking. I promoted the massive migration of corporate client operations to electronic channels (more than 300 clients) and participated in the design, approval, and successful implementation of pioneering new products such as the "Mass Electronic Deposit" and the "Digitel Prepaid Top-Up in Alternative Channels" project, accelerating the digitalization of corporate banking services. My role was always linked to commercial planning, market and competition analysis, and goal setting, actively contributing to the Bank's overall strategy and the implementation of efficient, results-oriented management strategies. In short, my decade and a half at BBVA was characterized by effective leadership in the growth of corporate portfolios, innovation through fintech projects, and a constant strategic contribution to product planning and development, generating a tangible impact on the evolution of the Bank's business and digital offering.