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Open to Permanent
Open to Permanent

Karin Yu

Management Graduate
Previous Brands
Richard.ukjob
Pot & Rice
Hong Kong Convention and Exhibition Centre
JL Private Kitchen
NTI Auto Express Care
T.A.G Heuer, LVMH Watch & Jewellery Group
Work Experience
Digital Marketing and Business development Assistant
May ‘22 - Dec ‘22
Richard.ukjob

Instagram influencer page with 21,5k followers in the UK. • Orchestrated digital marketing campaigns on Facebook and Instagram, leading to a 20% surge in sales conversion. • Drafted customer journey mapping and a proactive marketing calendar. Undertook Google Trend and competitor research to optimise copywriting and visuals throughout the client lifecycle. • Managed the full sales cycle as a BD executive, from lead generation to contract finalisation, fostering B2B relationships in influencer marketing. • Developed and executed marketing strategies, including customer journey maps and marketing calendars, securing partnerships such as the British Council, resulting in a 10% uplift in sales conversion. • Demonstrated meticulous attention to detail in data analysis. • Presented high-quality insights to experienced professionals.

Waitress
Feb ‘22 - Apr ‘23
Pot & Rice

• Served patrons in a busy restaurant setting, addressing queries promptly. Achieved a 10% rise in return customer rates due to swift and accurate service during peak times. • Proficient in POS systems, table-side service, food-beverage pairing, and salesmanship. • Excelled in a fast-paced environment, adeptly mediating disputes and boosting customer satisfaction by 15%. • Exhibited multitasking abilities, both front-of-house and behind-the-bar, flawlessly recalling all beverage recipes.

Business Development Associate
Jun ‘20 - Dec ‘20
Hong Kong Convention and Exhibition Centre

• Represented overseas jewellery clients as a brand ambassador, facilitating sales and crafting bilingual social content, advertisement leaflets, and product manuals. This contributed to a 20% sales increase. • Successfully expanded SDI Inc.'s business presence from New York to Hong Kong by showcasing products at the Hong Kong International Jewellery Show, securing 25% returning customers and acquiring 100 new customers within a month. • Served as an interpreter at the HK International Jewellery Show, spearheading business transactions between foreign sellers and Chinese buyers, successfully closing 80% of the deals, resulting in a 30% profit increase.

Social Media Marketing Assistant
Nov ‘19 - May ‘20
JL Private Kitchen

Fine dining experience provided by chef Jacky Lam from five-star hotel's 2-Star Michelin restaurant. • Elevated sales conversion by 15% by overseeing the planning and distribution of paid social ads across Instagram and Facebook. Designed a data dashboard to measure KPIs such as click-through, impression, and conversion rates, leading to a 10% reduction in PPC and PPI costs and a 10% increase in deals. • Orchestrated influencer marketing campaigns, handling all phases from lead generation and pitching to deal closure. Collaborated with Facebook and YouTube influencers, ensuring alignment with the restaurant's brand image. • Cultivated both theoretical and practical expertise in marketing techniques. • Exhibited robust analytical and technical aptitude, with a focus on KPI research. • Demonstrated meticulous attention to detail during the analysis of comprehensive social media data sets.

Customer Service Officer
Sep ‘19 - May ‘20
NTI Auto Express Care

• Interfaced with a diverse clientele to comprehend their needs, delivering tailored car maintenance service recommendations. • Compiled daily reports and rapidly familiarized myself with the company's products and materials to make informed suggestions to customers. • Upheld strong communication skills and shared sales responsibilities, overseeing business operations to achieve sales targets, resulting in a 10% increase in sales performance.

Retail Management Associate
Aug ‘18 - Sep ‘23
T.A.G Heuer, LVMH Watch & Jewellery Group

• Collaborated with the manager on inventory management for three retail locations and B2B Dealer Sales. Developed a demand planning dashboard to forecast monthly B2B and B2C sales and supply needs, reducing overstock rates by 20% and bolstering B2B sales revenue by 10% within three months. • Employed yield management expertise to determine optimal price levels for B2C customers, resulting in a 10% revenue and 2% profit increase, with seasonal sales surging by 20%. • Organised and executed the Manchester United F.C. Hong Kong visit for T.A.G Heuer VIP clients. Implemented a management system to streamline logistics, sourcing, and marketing tasks, achieving a 5% savings on expenses and accelerating project preparation by 4%. • Employed effective people management strategies, alleviating colleague disagreements and motivational challenges, leading to a 50% reduction in staff turnover. • Consistently showcased rapid learning and high-standard work delivery.

Languages
Mandarin - Fluent
Cantonese - Fluent
English - Fluent
Education & Training
The London School of Economics and Political Science
‘23 - ‘24
Master of Science
Birkbeck, University of London
‘20 - ‘23
Bachelor of Science
London, UK