Layne Singh

Key holder with experience in the luxury fragrance industry. Majoring in fashion business & management.

As an adaptable Key Holder at The Fragrance Shop, I've gained experience in store operations, merchandising, and customer service. My multilingual skills (Italian, English, Hindi) enhance my retail proficiency. Flexible with a keen eye for detail, I thrive in fast-paced environments.

Previous Brands
The Fragrance Shop - Hammersmith
Work Experience
Sales / IT
Mar ‘23 - Aug ‘23
1 Club (Impact 3)

Building relationships with high-profile individuals Customer profiling and finding synergy between members and potential leads. Assisting with event organisation (such as podcasts and masterclasses). Setting up QA Report Setting up new KPIs after completing QA Report Testing and feedback AI integration in business Creating Automations for personalisation segmentation Digital Marketing Conversion Rate Tracking Assisting the CEO by Filtering and organising interview for potential hires. Creating personalised proposals for potential clients

Key Holder / Sales consultant
Dec ‘21 - Now
The Fragrance Shop - Hammersmith

Opening and closing the store in a timely manner. Processing transactions, handling cash and keeping track of tills and safe floats. Taking care of the visual merchandising aspect of the store, replenishing the stock and marking down prices. Using the stock keeping unit (SKU) number to keep everything in order and preventing inventory shrinkage. Running the store in the absence of managers. Maintaining up-to-date knowledge of new products. Coordinating efforts with the team to meet daily & weekly targets. Processing Click & Collect and Click & Dispatch orders. Handling complaints from customers and when possible offering a solution. Reporting daily KPIs to area managers.

Retail Experience
Retail Category
Work Environment
Flagship store
Shopping centre
Product Category
Beauty & Fragrances
Complaint handling
Client Help
Product demos
Client Advising
Cash register
Returns & Exchanges
Online orders fulfilment
Stock control
Store Maintenance
Open/closing store
Health & safety
Stockroom management
Delivery processing
Product labelling
Italian - Native
Panjabi - Work Proficiency
English - Native
Hindi - Work Proficiency
Education & Training
University For The Creative Arts
‘21 - ‘24
BA (Hons) Fashion Business and Management,
Morley College
‘20 - ‘21
UAL Level 4 Foundation diploma in fashion,
Kensington and Chelsea college
‘19 - ‘20
GCSE English language
Kensington and Chelsea College
‘19 - ‘20
GCSE Higher Mathematics