Yuko Sugimoto


From 5th Feb

Yuko Sugimoto

Senior Principal Designer at FARFETCH

Current Location

London, UK

Yuko will be available from 5th February

Multidisciplinary designer with over 10 years of experience working in-house and with an agency. Working closely and collaboratively with clients and the team to create an intelligent and innovative user experience from Creative Direction, UX & UI - brand identities, print, digital, and space for the world's biggest brands, fascinating start ups, to local artisans. Skills: - Inspiring and leading a team of designers, creative technologists, and UX researchers, sharing expertise, and providing design guidance to shape and evolve the team. - Extensive experience in planning and managing projects within the required budget and timeline. - Excellent ability to coordinate and lead projects with stakeholders across different departments and external agencies. - Proficient in leading multiple projects and owning the entire design solution. - Proficient in guiding the experience strategy, and creative direction, and providing UX and UI design solutions across multiple channels. - Leadership and facilitation of focus groups, workshops, and ideation sessions. - Exceptional knowledge and experience of design applications.

  • Brands Yuko has worked with
    • Farfetch
    • Curio
    • Couverture & The Garbstore
    • Dyson
    • Adelphoi Ltd, Soundmouse, Airstate, Valentine Music, Adelphoi Music Ltd
    • Jake Dyson Products
    • Black Truffle
    • Williams Lea Tag
    • Taniemedia® Taniespace® Taniemusic®
    • Digital Colour
Work Preference
Location Preference

To be discussed

Work Pattern

Open to Full time or Part time work

Employment Preference
  • Freelance Assignments
  • Hourly Consulting
  • Permanent Positions

Senior Principal Designer


Jan 2021 - Present

Responsible for driving the creative strategy and creating concepts, layouts, and designs across all potential customer touch-points (i.e. Web, App, Brand Campaign) for strategic initiatives within Ma...

Head Of Design


Oct 2018 - Jan 2021

Lead on shaping the user experience from UX/UI for iOS, Android apps, the website to marketing and brand identity through design.

Lead Creative Designer

Couverture & The Garbstore

Apr 2016 - Oct 2018

Responsible for overseeing and creation of design output from print, Illustration, digital, packaging to window display.

Senior Creative


Jan 2015 - Apr 2016

Creative direction for the launch campaign strategy. This involves product naming, product proposition, visual identity, expression, creation of marketing materials, advertising and in-store presence.

Lead Graphic Designer

Adelphoi Ltd, Soundmouse, Airstate, Valentine Music, Adelphoi Music Ltd

Mar 2011 - Dec 2012

As a lead graphic designer, I have worked on multiple projects ranges from website, brand guideline to UI/UX designs. I have managed and designed from concept to finish, working closely with business ...

Paul Brine

Director of Client Service , Farfetch

Senior colleague

Yuko is a very diligent, motivated and creative contributor to the business and I have enjoyed working with her on various projects. She has a natural flair for design, but is also very dedicated to fully understanding the audience for a particular piece of work or project before any design work commences. Yuko thinks outside the box, communicates well with stakeholders and has a likeable disposition which means she is able to bring people with her on her design journey. Yuko has many talents across the fields of design and marketing, so as such I would recommend Yuko for a wide variety or roles or projects.

Arthur Tindsley

Senior Creative Technologist, Farfetch

Senior colleague

Yuko is hard-working, fast and highly talented. She has a fantastic blend of raw design talent, strategic thinking and storytelling. It’s rare to get such a strong combination.

Richard Sullivan

Director of Creative Technology , Farfetch

Direct manager

Yuko is a talented designer both with craft and thinking. She constantly challenges concepts through the lens of the end-user and has the skills to add delight to the final product or service. Yuko also brings positive and enthusiastic energy to any team she works with makes her a joy to be around.

Govind Balakrishnan

CEO, Curio

Direct manager

Yuko is a phenomenal designer and any company would be fortunate to have her. She was the sole designer who joined us at the Seed stage and helped build a fantastic relationship with Apple (got us featured at the Keynote), and raise a successful $9m Series A from top tier investors. We could not have done it without Yuko.

  • Creative Direction


  • Design Direction


  • UX Research


  • User-centered Design


  • Branding & Identity


  • Creative Strategy


  • Strategic Brand Positioning


  • Creative Pitching





University of the Arts London


Graphic Design

2005 to 2008

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