Brie Dunbar

Lead product and go-to-market strategy initiatives for emerging and established sports brands. Partner closely with founders to identify market white space, strengthen brand positioning and drive sustainable growth.

As head of the product and merchandising team, I led the creation and execution of the company’s apparel and accessory business from the ground up; creating and leading the product strategy, merchandising, licensing and consumer-led innovation across the brand. Built end-to-end apparel infrastructure, including global supply chain, warehousing, logistics, sustainability standards, and manufacturing social compliance. Led apparel product innovation, creating a consumer-driven 5-year strategy designed to grow the business by +$50M. Developed product strategy to establish LOVB as a sportswear brand at the intersection of volleyball fandom, Gen Z and fashion, positioning LOVB as both culturally relevant and commercially scalable. Directed omni-channel merchandising (DTC, wholesale, retail), curating assortments that deepen consumer connection and drive conversion. Led digital commerce operations, including Shopify, digital merchandising, and customer service infrastructure to optimize consumer experience and retention. Owned full P&L accountability, aligning financial and operational investments to maximize revenue, profitability, and brand value. Managed licensee product ranges, ensuring alignment with brand standards and merchandising strategies. Implemented sustainable sourcing & ethical manufacturing, ensuring supply chain integrity and advancing brand responsibility. Expanded retail presence, launching 6 pop-ups in 100 days across 60 pro matches, establishing brick-and-mortar and delivering immersive fan activations.

As Vice President of Product, I directed the full apparel business strategy across product merchandising, design, development, sourcing, demand planning and inventory management. I unified product creation and merchandising under a consumer-first vision, leading omni-channel operations (DTC, FBA and wholesale) to strengthen profitability, drive innovation and scale brand growth in the women’s performance apparel market. Built innovation pipeline, integrating consumer insights into new launches that expanded brand awareness and drove incremental revenue. Improved operational efficiency, reducing cycle times and streamlining the product lifecycle from concept to consumer. Grew FY AOV +17%, Holiday Drop 1 +315%, Holiday Drop 2 +289% SP22 Launch success: Flow 1/ Drop 1 = 72% return customer conversion with a 12% AWST & low return rate of 6%

As the Global Cross-Functional Lead for Women’s Plus Size Apparel across Nike’s Running, Training and Sportswear businesses, I directed the inclusive product strategy that redefined how the brand served a broader range of athletes. I united design, development, merchandising and geo teams to build a scalable approach to fit, function and style—advancing Nike’s commitment to inclusivity and innovation. Championed inclusivity strategy for Women’s Plus Size apparel across all Nike women’s categories. Delivered +188% bookings growth (SU21 vs SU20) by redefining product architecture, strengthening merchandising strategy and elevating consumer relevance. Nike.Com X Women’s team product liaison

Directed $200M global business, shaping strategy in partnership with product leadership, brand, merchandising, sourcing and demand planning to deliver consumer-driven growth across Women’s Training apparel. Led category growth strategy across good and better level product classifications, aligning consumer insights with product creation and merchandising execution. Championed consumer-first innovation in Women’s Fleece, driving: +16% CAGR (FY19 vs FY16) +24% bookings / +13% AWST uplift (HO18) +35% bookings growth (HO19) +500% YOY growth in spring seasonal fleece Delivered +13% CAGR over 4 years across all managed categories by redefining product architecture, elevating line planning, and driving alignment across global and regional teams.

Holistic ownership of Tennis apparel category: design, product strategy, merchandising, top/bottom line financials, budgeting Created and managed product calendar/GTM activities from consumer focused line architecture to sell-in

Responsible for leading the product centered-vision of the category by managing the entire product line through release at retail • Responsible for managing the business leveraging relationships across operations, sales, development and marketing • Partnered with design to create a new overall look of the line. • Increased GM by 11% • Implemented new calendar to achieve financial and operational objectives • Maximized SKU efficiencies; In SP12, sales were up 8% while SKU count was down 20% • Managed Jr PLM for socks and was interim sock PLM • Interim Sr Merchandise Manager for Keen Apparel and sister company Overland Bags

Design, merchandising and development consultant for the Outdoor and Military markets • Assistant developer on a tactical ladder that doubles as a survival stretcher • Re-designed and developed a survival jacket for the US for Berry Amendment compliance

Responsible for the strategic and product-centered vision of the category, embodying the needs of the channel, customer, consumer and business entity from initial long range plan through the entire go-to-market process • Led a cross-functional team that created two patented hydration systems for the hunting and military markets • Delivered high level presentations including landscape analysis, SWOT and gap analysis • Responsible for category budget, financials and P&L; gross margins, capital spending • Developed integrated marketing and brand plans for assigned categories with Brand Team • Interim Department Head: managed all aspects of the product marketing team with five direct reports

Responsible for leading and integrating the business, channel and consumer needs with Nike brand seasonal goals and initiatives to drive results for the company • Led the product creation team to create technical and fashion suits and apparel for retail and team businesses • Drove seasonal initiatives to brief design and development teams by creating product merchandising line plans • Prepared seasonal reports to plan and forecast line by delivery, collection and style/color to meet financial goals • Developed and implemented new fitting procedures to ensure fit consistency

Managed the merchandising, design and development of all cycling, triathlon and motor cross apparel Technical Designer, 1998- 2000 • Created and wrote spec packages for knits, wovens, outerwear, base layer/mid layer tops, jackets, bottoms • Managed the creation and execution of sponsored athlete apparel and race kits • Created custom-designed race uniform program