As a young girl from Arles in the South of France, who has been living in Paris for two years now, I want to pursue a career in the luxury industry. Constantly seeking something new, I am drawn to various luxury sectors such as fashion, “art de vivre”, hospitality, gastronomy, design, art, and architecture. During my fourth year, I completed two internships in press relations with two Parisian agencies, which provided me with valuable experiences in PR. These experiences fueled my passion for press relations, and I aspire to work in Fashion PR. I refined my knowledge of both traditional and digital media and had the opportunity to meet unforgettable people. These experiences lead me to my previous internship at Maison ALAÏA as a Worldwide Press Assistant. I am naturally curious and always enthusiastic to learn new things. For instance, I took an art history course at the “Ecole du Louvre” and spent my first year of study in an international class, where I learned various languages including German over two years. During the final year of my MBA, I undertook a PR assistant internship at Maison ALAÏA in Paris, which deepened my understanding of the Haute Couture sector. After my MBA degree, I choose to deepen my knowledge with a Europe Press Assistant position at Maison Boucheron in Paris, it allows me to know more about the High Jewelry sector.
Coordination et suivi des demandes presse & influence pour la zone Europe Création de liens durables et de confiance avec la presse Suivi des retombées Print, digital et social Création de reportings hebdomadaires et mensuels Coordination des bureaux de presse européens (UK, Allemagne, Italie, Espagne hors France) Création et suivi d’événement presse, influence & VIP Coordination des campagnes de giftings Développer une stratégie presse à une échelle européenne Création et mise à jour de listes presse & influence
Coordination des demandes presse et shoppings françaises / internationales Création et suivi des événements presse & influence Coordination et management du showroom presse Coordination du trafic mondial de la collection sur Launchmetrics pour les demandes éditoriales Coordination des samples set des bureaux internationaux Suivi des retombées presse & création de reportings presse hebdomadaires et mensuels Créer un lien de confiance durable avec la presse & l’influence Gifting/Seeding à la presse et aux influenceurs
> Press apointments > Sending clients news > Journalist contact / e-mails > Press review each month > Research of new medias
> FGPS > Answer to journalists questions > Sending clients apparition in various medias > Research of new medias > Follow up editorial impact > Clients monthly reports > Shoppings sending and return > Data update > Stock management > Follow journalist conversation in excel
CLIENTÈLE > Accueil des clients > Conseil des clients > Accompagnement dans la découverte de la collection COMMERCE > Merchandising de la boutique > Restock des produits sur le floor > Inventaire tournant > Réceptions des pièces et des commandes clients