Nikolay Hristov

Spearheading both B2B and B2C commercial strategies while defining brand identity and market positioning prior to launch. Creating a merchandising plan and pricing structure following a thorough competitor analysis. Establishing distribution with global partners that elevate brand image and hit seasonal targets, building customer desire and growth. Securing first season partnerships with key accounts like FWRD, Moda Operandi, Level Shoes, Ounass and Macondo. Tapping into the industry's network of buyers, fashion directors, PR's, creatives and influencers to amplify the brand's launch. Creating a B2B marketing strategy, securing organic coverage and negotiating advertising terms. Working closely with our PR agencies on synchronizing comms between retailers and brand led campaigns.

Overlooking and executing the launch of Donde Esteban by Esteban Cortazar and Let's Swim by David Koma. Building the overall brand strategy, ensuring its reflected across teams, visuals/identity, socials, external media channels and partners, e-commerce and wholesale. Managing the annual marketing budget across digital, PR, special projects, photoshoots, etc. Creating annual marketing calendars across both brands, highlighting key moments and opportunities in line with holidays, festivals/events, cultural moments and fashion weeks. Building out brand communities and engaging them with seeding campaigns and influencer trips/events. Producing photoshoots for both campaign/editorial and e-commerce. Liaising with our digital agency on setting up Google and Meta marketing asset packs. Creating gantt charts that track verticals for development, merchandising, production, logistics, marketing, e-comm, wholesale and finance. Ensuring communication and proper handoff of processes between departments. Implementing optimal ways of working and operational systems. Facilitating timely execution and accountability for tasks, milestones and projects.

Building strong client relationships with major players within the B2B network. Simultaneously cultivating partnerships with concept image drivers to support brand image and heighten customer perception. Monitoring ST reports from B2B and B2C for additional off-market opportunities. Analyzing regional consumer taste and updating merchandising plans for seasons to follow. Exploring key calendar moments with special projects, pre-launches and exclusive product to drive performance and support with pop-ups and events. Building brand culture with partners through incentive plans, seasonal training and influencer led gifting campaigns through our taste-maker accounts. Developing loyalty programs and VIP clienteling in strategic doors. Securing top-tier adjacencies and positioning in both department stores and boutiques, whilst adhering to the brand codes and identity. Negotiating trade/shipping terms, enforcing price policies and monitoring grey market activity.

Structuring the product development process through to market and production of seasonal B2B and B2C orders. Overseeing sampling and coordinating both internal and external contributors with the creative director's vision in order to produce quarterly collections. Optimizing production processes such as ERP efficiency, factory cycles and product distribution, material sourcing and sustainability initiatives. Working closely with the wider sales and e-comm teams and analyzing areas of opportunity within the product range based on performance. Merchandising in the development stage according to seasonality, regional specifics and the overall key sales moments calendar. Managing timely turnovers, production schedules and deliveries.

Raising brand awareness through Instagram campaigns and building relationships with editors, stylists, influencers and buyers. Representing the brand at tradeshows during fashion week in New York and Paris. Exposing the brand to lucrative and concept accounts with a focus on business development and establishing a strategic distribution plan. Producing social media campaigns and facilitating gifting and seeding initiatives. Liaising with PR agencies and media platforms on celebrity placements, comms and features.

Styling and image consulting for television and media personalities in news, sports, weather and lifestyle shows for one of Bulgaria's leading networks. Art direction on external programs featuring the network's talent and setting up contracts with suppliers to update and maintain wardrobe archives.

Styling cover shoots, features, editorial and grooming content.

Art directing and styling cover shoots, features and editorials. Writing fashion pieces, reports and translating franchise content.