Results-driven and globally experienced, I’m a quadrilingual professional with a strong background in luxury brand development and communications. Having lived, studied, and worked across Belgium, the Netherlands, Australia, France, Spain, and England, I bring a global perspective, cultural fluency, and the ability to navigate dynamic and high-stakes environments. With hands-on experience at leading luxury brands like BVLGARI and YSL, I’ve built deep expertise in luxury marketing, strategic communications, and brand positioning. My Master’s in Luxury Brand Management, along with in-depth research through two academic theses, has given me both practical and analytical insights into the industry. Creative, energetic, and goal-oriented, I always strive for excellence while building strong, effective working relationships. Passionate about innovation and strategy, I love shaping compelling brand narratives and driving meaningful growth.
TASAKI, a Japanese jewellery brand renowned for its modern take on diamonds and Akoya pearls, is expanding into Europe after major success in Asia. This role, in English and French, focuses on growing TASAKI’s presence in the UK. Marketing: - Develops and executes strategies to strengthen TASAKI’s brand identity and growth in the UK. - Leads brand expansion through a Selfridges pop-up and new POS opening, securing prime display windows, Selfridges.com launch, CRM-driven matcha cart, PR activations and a high-profile event. - Manages advertising media bookings with top-tier magazines (cover wraps, social media features, page ads). - Drives trade marketing through events, display collaborations, and in-store VM. - Executes targeted CRM campaigns and newsletters, leveraging data for lasting customer engagement. - Crafts compelling press releases, product descriptions, and brand materials. - Manages internal teams and agencies to ensure seamless execution. Public Relations: - Builds strategic media and KOLs partnerships, including Key Calendar Moments campaigns, events and seeding campaigns.(Rahi Chadda, Nuria Ma). - Manages high-profile celebrity dressings in London and on international awards, including in Cannes and LA (Zoë Saldaña, Emilia Clarke). - Secures significant press coverage with features in top UK lifestyle and business publications (Vogue, Harper's, FT) - Organises advertorial campaigns including exclusive brand features, cover stories, editorial spreads, and luxury styling collaborations. - Manages relations with press, KOLs, and stylists. Event Management: - Plans and delivers impactful events, ranging from collection launches to press events, exclusive CRM experiences, and international celebrations (Press Trip to Tokyo, Haute Couture Week launch at the Ritz Paris, Cannes Festival). Digital: - Drives digital marketing with our agency, focusing on Google Ads. - Collaborates with HQ to develop the UK website, including directories and product pages.
Highlights from my role as a Marketing and PR Specialist at Bulgari : - Successfully coordinated the first Bulgari x BAFTA sponsorships, securing media coverage, managing 55 celebrity appearances and dressings, and organising the BAFTA Nominee Party at the National Gallery. - Orchestrated multiple High Jewellery Galas at prestigious London landmarks including Westminster Abbey and Saint Paul's Cathedral. - Executed an exciting exhibition for the 75th anniversary of the Serpenti collection at the Saatchi Gallery, in collaboration with Refik Anadol. - Continued the 75th-anniversary celebration of the iconic Serpenti Collection with the launch of a Serpenti pop-up at Harrods, offering an exclusive Serpenti collection of jewellery, timepieces, and handbags. - Secured photoshoots, cover stories and article placements in high-profile publications such as Vogue and The Times. - Managed ambassadorships and dressings for top KOL's (Victoria Magrath, Rahi Chadda,...) and Celebs (Naomi Campbell, Zendaya,...). - Organised, managed, and hosted Milan Fashion Weeks accessories presentations in Italy and London Fashion Week press days in the UK. - Coordinated a series of exclusive events for top clients and influencers, spanning from networking events, press days, to unique occasion celebrations. Recent standouts include a Wimbledon cocktail event featuring tennis star and Bulgari ambassador Andrey Rublev, as well as a memorable Royal Ascot experience hosted from the comfort of our exclusive Bulgari Box at the Queen Anne Enclosure. - Launched the Bulgari out-of-home (OOH) ad showcased on the iconic Piccadilly Circus billboards.
PR position in English to develop Bulgari's Jewellery and Accessories visibility in the UK with a focus on Celebrity, Influencer, Press endorsements and Events: Press: - Secured cover stories, shoots and large-scale features across lifestyle and business publications (Telegraph, FT, Vogue, Harper’s Bazaar etc.). - Developed and distributed press release materials to relevant press contacts. - Ensured placement of features in print and online press clippings, monitoring coverage for weekly report compilation. - Managed credit requests process. Celebrities & Influencers: - Organised ambassadorships and dressings with high-profile global celebrities (Lily James, Idris Elba, Ellie Goulding, etc.) ensuring successful placements. - Developed and maintained the brand's influencer network, identifying and integrating new talents. - Supported the team with product placements and seeding campaigns. Events & Campaigns: - Spearheaded the successful launch of the first Bulgari x BAFTA partnerships - secured and managed 55 celebrity endorsements with high media reach. - Planned and executed High Jewellery events at prestigious venues such as Westminster Abbey and Saint Paul's Cathedral - secured approximately 30 celebrity endorsements per event. - Successfully promoted special editions (Casablanca x Bulgari Collab, Jubilee Tiara, and High Jewellery Eden Collection) - High press and media reach. - Organised various clients and influencer events (CRM events, LFW press days, MFW presentations etc.). General: - Analysed DMR to ensure a consistent increase in share of voice and ROI across all media partners. - Performed stock control using SAP processing, regular stock-takes, and recording movements. - Provided support and regulation to the local PR agency overseeing watches. - Managed the UK contacts database of press, influencers, agents, stylists, and celebrities, building relationships and ensuring coverage. - Reported on campaign/event results. - Managed the PR Assistant.
Next to my full-time job, I have also been helping the start-up GetLost for a year. GetLost is a social platform designed to help people discover and protect the Planet. Tasks include: - Social Media content planning and execution. - Events organisation - successfully organised the soft launch party in Gran Canaria, Spain. - Community creation: successfully sourced and maintained 2 communities of travel influencers in Spain and in Italy. The communities of influencers, with a following ranging from 15k to 174k, has grown into a family that actively collaborates and promotes the app in anticipation of its launch.
Position in English for the UK and Ireland to support Yves Saint Laurent Beauty's Marketing, Activation and Engagement teams: - Beauty Insider Review panel management for D2C E-commerce. - Sampling action management for YSL Beauty and across L'Oréal Luxe brands. - Gift With Purchase support including forecasting, tracking and creating local subcon briefs. - Competitor analysis and recommendations implementation on D2C E-commerce virtual consultation and virtual try on tools. These recommendations were successfully implemented and led to improved online customer experiences. - Corporate (online) retailer strategy events organisation and planning. - D2C E-commerce support. - Sales Drive store allocation for launches and on-going moments. - Raise all finance purchase orders in SAP and track them accordingly. - Raise all warehouse orders and track them accordingly. - Support the Marketing, Activation and Engagement teams. Successful launches of Makeup, Fragrance and Skincare products in the UK and Ireland - Libre Eau de Toilette, Lash Clash Mascara, Black Opium Illicit Green EDP, Y Eau de Toilette, Couture Colour Clutch Eye Palette, RPC The Slim Velvet Radical Lipstick, Pure Shots UV Defender,...
Marketing and Communications internship position in French, Dutch and English for the Belgian and French Real Estate market. - Updated Nodalview's website and blog. - Created and realised videos explaining the usage of the company's products. - Wrote new blog articles and tutorials texts explaining the usage of the products step-by-step. - Translated texts and articles in English, French and Dutch.
Marketing Assistant internship, Amsterdam, The Netherlands Position in Dutch, French and English for the Perfume section in the BeNeLux: - E-commerce – Created and wrote all Bvlgari Perfume descriptions in French and in Dutch for all retailers’ websites (Douglas, Ici Paris XL, Bijenkorf, etc). Worked with the retailers to update and improve their eShops. - Trade Marketing Activities – Created and developed promotional displays, sales folders, mailings and emailings. Managed the Gift-With-Purchase products. - Events organisation – Organised events like Beauty Advisors Trainings, a Bvlgari Night out at Supper Club, a High Tea at the Amstel Hotel, the sponsoring of the Nyenrode Rally. - In Store Promotion – Developed and followed up on mailings, product pillars, wobblers, podia and window displays in stores. - Incentive programs – Proposed and communicated incentives. Managed the incentive products at target achievement. - Sales – Updated and presented new product launch recap files at sales meetings, updated budget file. - PR support – Followed up on PR agency results. Assisted the sponsoring and gifting of Instagram influencers, brand ambassadors and head editors of top magazines. Successful launch of Goldea Roman Night Eau de Parfum in The Netherlands and Belgium.
Public relation and Production intern for the Fashion and Design section of the brand Gsus sindustries in Dutch and English for the Dutch market. - Sounding board for the decisions regarding new collections, - Wrote texts used for the new collections' Lookbook, - Quality control of new collections, - Support of the fashion design team.