Roxane Jacobs

Public Relations and Marketing
Portfolio website

Driven and passionate PR and Marketing professional, specialised in the fashion/luxury industry. Gained insight in the industry through several jobs in leading groups, through a Luxury Brand Management Master's degree and through two academic theses. Quadrilingual speaker having studied and worked in multiple countries (BE, NL, AUS, FR, ESP and UK). This provided a cultural sensitivity allowing to effectively work with different nationalities, personalities and cultures.

Previous Brands
Yves saint Laurent
Work Experience
Public Relations and Communications Executive
Jan ‘22 - Now

PR position in English to develop Bulgari's Jewellery and Accessories visibility in the UK with a focus on Celebrity, Influencer and Press endorsements: •Cover stories, shoots and large-scale features organisation across lifestyle and business publications (Telegraph, Vogue, etc.) •Endorsements and dressings organisation with high-profile global celebrities and influencers (Naomi Campbell, Lashana Lynch, Victoria Magrath, etc.) •Management of press, influencers and celebrity contacts database and building strong relationships with them to deliver coverage •Copywriting and sharing of press release materials •Events and press days organisation, support and sourcing of suppliers (First BAFTA x Bulgari partnership, LFW Press Days etc.) •Product placements and seeding campaigns organisation (Casablanca x Bulgari, Jubilee Tiara etc.) •Stock-control and stock takes using SAP processing •Features placement in print and online press clippings, and monitoring coverage to build weekly reports •Management and training of PR Assistant

Marketing and Brand Experience Assistant
Jan ‘20 - Jan ‘22
Yves saint Laurent

Position in English for the UK and Ireland to support YSL Beauty's Marketing, Activation and Engagement teams: •Review panel management for D2C E-commerce •Sampling action management for YSL Beauty and across L'Oréal Luxe •D2C E-commerce support (PDP optimisation, foundation shade finder implementation etc.) •Gift With Purchase support including forecasting, tracking and creating local subcon briefs for new launches and key moments •Competitor analysis and recommendations implementation on D2C Ecommerce virtual consultation and virtual try on •Corporate events organisation and planning (First online retailer strategy event organised) •Sales Drive store allocation for Makeup, Perfume and Skincare launches and on-going moments •Raise all finance purchase orders in SAP and track • them accordingly

Marketing Assistant
May ‘18 - Sep ‘18

Marketing and Communications summer position in French, Dutch and English for the Belgian and French Real Estate market. •Updated Nodalview's website and blog. •Created and realised videos explaining the usage of the company's products. •Wrote new blog articles and tutorials texts explaining the usage of the products step-by-step. •Translated texts and articles in English, French and Dutch.

Marketing Assistant
Feb ‘17 - Aug ‘17

Position in Dutch, French and English for the Perfume section in the BeNeLux: •Events organisation for perfume launches, trainings and sponsoring in NL and BE •E-commerce update and management for each retailer's eShop. •Writing of all Bulgari Perfume descriptions in French and in Dutch for all retailers' websites. •Trade Marketing Activities creation and development for new perfume launches. •Marketing Budget file update. •PR support, assistance and follow up.

Spanish - Basic
Dutch - Fluent
English - Fluent
French - Fluent
Education & Training
Goldsmith University of London - United Kingdom
‘18 - ‘20
Master's Degree
Luxury Brand Management
RMIT University - Australia
‘15 - ‘16
Exchange Program
Communication and Media
The Hague University of Applied Sciences - The Netherlands
‘14 - ‘18
Bachelor of Arts
International Communication Management
London, UK