Dayna Pipe
Fashion retail graduate with experience across sales, customer service, PR and brand operations. I’m confident working with customers, building relationships and representing brands in a polished, personable way. I’ve worked across fashion and lifestyle businesses, supporting showroom sales, events, influencer activations and day-to-day operations. I particularly enjoy the people side of sales, understanding what a client needs, creating a great experience and helping turn interest into a sale. Currently based in London and available for freelance, temporary and part-time opportunities across fashion, luxury, beauty and lifestyle. I’m reliable, outgoing and quick to learn, with a genuine interest in brands and their customers.
Worked as a sales assistant for 'Belle Memoire' at Second Life Markets UK. This also involved steaming of garments and set up.
Built and managed social media accounts across Instagram, TikTok, and YouTube, developing skills in content strategy, influencer marketing, and audience growth. Created fashion, beauty, lifestyle, and travel content using trend-led storytelling and platform-specific strategies. Produced branded content collaborations for global lifestyle brands including Havaianas, Red Bull, Michel Germain, and Wet n Wild Cosmetics. Most recently partnered with a London-based luxury party company to film, edit, and manage their TikTok content.
Event Production: Coordinated First Thursdays pop-ups, brand activations, and the brand's showcase at SA Menswear Fashion Week. Worked at the events' door selling tickets. International PR & Positioning: Represented the brand at Paris Fashion Week, supporting international brand exposure, industry networking, and PR opportunities within the global fashion market. Sales Assisting in Retail Store: Worked in their Cape Town store 'Lagos Street'. Provided customer service and styling assistance to customers while driving sales in-store. Managed stock, maintained the shop floor, and ensured a welcoming shopping experience. Influencer Outreach: Managed PR gifting and influencer seeding lists, selecting creators aligned with the brand image. Which led a successful influencer programme at King on Horses.
Campaign Execution: Assisted with planning and on-set styling for global and local campaigns, including a campaign for Nivea Italy, test shoots for 20 Model Management, and a custom performance look for Keed at Cotton Fest. Sourced and coordinated emerging designers to bring creative concepts to life. Style Rotate: Worked in the showroom of a dress rental boutique company in Cape Town. I helped with the organization of the showroom, as well as helping customers find their perfect dress.
Dayna was an excellent and highly productive member of the King on Horses team. In her role as Operations Coordinator, she was reliable, organised, proactive, and consistently handled her responsibilities with professionalism. She contributed positively to our day-to-day operations and was someone we could depend on to get things done. I’m happy to recommend her and believe she would be a valuable addition to any team.