Rebecca Whitfield

Promoted to lead the team and oversee £2.1M+ annual revenue (24% increase post-promotion) Delivered 19% CAGR growth by developing high-value client relationships and executing targeted account expansion strategies Achieved 30% growth in average order value by structuring upfront agreements, upselling strategically, and consolidating client spend through consultative pitching and tailored negotiations Expanded North American market presence, securing partnerships with leading production companies and advertising agencies, including A24, Netflix, Warner Bros, driving 29% regional revenue growth Maintained strong client retention and recurring revenue during a challenging market period, navigating industry disruption and budget constraints Led and developed a team of 4, implementing structured sales strategies, account planning, and performance tracking Created and managed annual sales forecasts and budgets, aligning team targets with business objectives and revenue goals

Sole sales lead during a high-growth phase, responsible for revenue expansion and international market development Delivered 100% revenue growth (2020–2021) during COVID disruption from £695k annual T.O to £1.7m Repositioned archive content as a strategic solution, increasing demand from broadcasters and advertisers resulting in doubling revenue growth

Promoted to Account Manager and won Sales Person of the Year (2 consecutive years) Managed £2m portfolio across 11 luxury beauty accounts (Clarins, Elizabeth Arden, Sarah Chapman, Label M, Jo Malone, Estée Lauder etc) Achieved 32% YoY revenue growth by broadening the product offering and negotiating strategic agreements that positioned the business as a preferred supplier, increasing share of budget and consolidating spend. Improved profit margins by 19% across accounts throug

- Responsible for managing the luxury health and beauty accounts including Clarins, Elizabeth Arden and Label M - Work with the Far East and EU to source products on tight lead times and meet budget targets for clients - Provide creative ideas and advice across promotional products for seasonal launches - Build and maintain strong working relationships with the clients - Work closely with the design team to create gift concepts and support the buying team on sourcing high quality products - Maximise margin opportunities by working closely with the buying team to negotiate pricing with the factories whilst managing the client budget and expectations - Assist in marketing materials to promote the brand further

• Work closely with Junior Merchandiser and Buyer to create buy plan and build successful ranges • Attend sourcing buying trips and key trade shows • Help guide / train MAA • Negotiate payment terms / lead times and cost prices with suppliers • Maintain strong working relationships with suppliers across Middle East, Far East and Europe • Source new suppliers to ensure development and growth for the area • Monitor key trends through WGSN subscription and awareness of the retail market • Help support Buyer to drive the department profits and full price ST, through commercial decisions on range and trading best sellers • Monitor competitor activity and report back to Buyer in weekly trade meetings • Trade best and worst from weekly sales: Communicating with VM, Web and Marketing to push worst sellers and improve sales

• Due to small team – cover junior buyer role when on trips and out of the office • High involvement in re branding of the company • Built strong relationships with suppliers to maintain a healthy and efficient cycle • Negotiate and manage cost prices with suppliers in order to meet target profit margins • Work in fast paced environment supporting with range building and sourcing • Support press and web shoots – managing samples and high involvement with styling • Assisted with weekly trading meetings, analysing and presenting sales to heads of • Manage the critical path ensuring all key deadlines are met for full production cycle • Monitor weekly sales to drive key future decisions • High awareness of market activity and key trends to report to Junior Buyer • Train and guide intern managing their schedule and daily tasks • Lead lessons learn t meetings for analysis of category performance for accessories and jewellery • Work closely alongside merchandise and design team to create and build a successful range • Work closely alongside the tech team and manage quality issues and testing

• Responsible for YSL and L’Oreal premium beauty and cosmetics • Monitored and reported weekly service levels analysing areas of improvement • Placed allocation orders for stock in order to meet critical path deadlines • Working closely with the buying and merchandise team to ensure product ranges were implemented in store accurately

•Responsible for 6 seasonal ranges covering both Ladies and Teen Gift. (Own brand and Exclusives). • Took on responsibilities of an AMB assisting with supporting and taking on ABM work load •Monitoring and reporting weekly sales figures as well as analysing historical data to support future decisions. •Liaised with suppliers on a daily basis to oversee and manage product ranges. Building great relationships with my suppliers to ensure a successful and smooth process. •Managing suppliers critical paths in order to meet key deadlines and highlight potential opportunities that have been missed. •Negotiated cost prices with suppliers in order to successfully meet or surpass target profit margins. •Gathered market research and monitored current trends that would influence the ranges. Frequent comp shops that would help gather inspiration as well as high street reaction to trends. •Creative influence on own brand ranges. •Worked closely with the merchandising team, influencing decisions on how the ranges would appear in store. •Attended and assisted with weekly trade meetings to monitor range performance as well as analysing potential improvements to overcome losses and issues.

• Covertly auditing competitor stores- taking notes, photographs and buying samples • Collecting data from audits, internal and external sources regarding range and price • Use of excel spread sheets to collate data and present to CRP team managers

• Produced two fashion articles for the weekend supplement of the Nottingham Post • Responsible for dealing with press and PR issues • Worked under pressure to set deadlines

• Used the GPS system to organise Media Events (London Fashion Week September 2011) • Prepared hand written invitations to the relevant shows Starworks Group were representing • Prepared show room for clients. Dealt with clients on the telephone and helped at reception • Delivered clothing to other fashion houses including Vogue and Grazia • Monitored coverage within the media of Starworks Group clients

•Prepared clothing to be photographed and uploaded on to the Mini Club webpage for A/W 2011 •Used Photoshop to perfect the photographs •Used InDesign to create a manual demonstrating how to prepare the clothing appropriately for new employees •Used an EOS 5D Canon Camera to take photographs of garments and Christmas stock which would then be uploaded on to the Boots website for the Christmas Period. Time management was essential to hit dot com launch deadlines

•Participated with the opening of the new store on Kings Street in Manchester and Bridlesmith Gate in Nottingham •Helped to assist with VM in store. •An ability to successfully promote and attract the target consumer and learning the importance of building good relationships with the customers •Worked alongside the area manager and visual merchandisers from Jack Wills head office who were brought in to perfect the new stores.