10 years of experience in Project Management and Brand Image Development, 7 years directing and managing teams specialised in Brand Partnerships and Fashion Brand Development. Passionate, meticulous, solution-orientated, creative with a love for people and communication.
Brand Consultant Head of Business Development Growth hacking strategies
•Managementof major accounts internationally (5 markets) •Developmentand production of campaigns and majors events •Identificationof goals and budgets with KPIs and OKRs to achieve – over 10M€ •Production and follow-up of each projet and partnership from conception to reporting •Developmentand consolidation of partnerships with key actors within each market •Internationalteam management
•Developmentand implemantation of the media on the French market •ManagingBrand awareness and visibility through strategic partnerships and events •Developingthe strategy to expand exponentially •Definingand reaching objectives •Hiringand managing the team •Developingthe network of premium key brands and partners •Creatingand selling creative on-line and off-line solutions for brands ConsultingAssignments - Fashion - Luxury - Lifestyle - Beauty DMIntelligent Communication
•Brand Image Consulting – Influence Marketing and event •Digital and Growth hacking strategies (social medias) •Events Production & Partnerships •Management of a 15 members team DéfiInternational (L'Atelier d'Emma et Chloé - Be Maad - Henko) - StrategicDevelopment Manager •Consulting on the strategies for 4 brands of the group •Redefining the objectives of each department •Managing the teams and assets •Creating strategies to develop and expand the brands in France and abroad - partnerships and major actors on the markets •Managing the different KPIs •Developing new synergies and partnerships Intrapreneurship& International Projects Gastronomyand Entertainment - Direction générale (Casablanca, Maroc) •Launch, creation and development of 4 houses and Premium restaurants (with communication and commercial strategies) •Establishing partnerships, developing Corporate and Press events •Team Coordination and management IDProjects, luxury Fashion Brand China - (Nanjing, Chine) Headof Project Development - Luxury Brands Outlet •Brand Identity Development •Strategic Development (Market analysis, Communication, Marketing) •Partnerships and Public Relation - Cost and production optimization •Event Production (Launch and Cocktail parties) •Creation of contracts, licences and franchises •Team management and hiring
•Marketing, partnerships, sponsorships, cost optimisation, strategic planning, production and staff management. •Event Organisation and Production (50-2000 attendees) : Fashion week events, Artists showcases, corporate and private events – Celebrities and talents management •Management of Press and PR (Print, Digital and TV) Head of International Development Scouting of new possible markets, expense and budget management, stats and analytics, Brand Image, investor relations and partnerships
•Realization and follow-up of Wholesale and Retail strategies for 8 brands of the group •Follow-up of partnerships with VIPs and Celebrities •PR support cross medias (Press, TV, Radio) •Organization and production of the "Magic" Trade Show in Las Vegas PublicisActiv and Publicis Conseil - Endof studies Intership Publicity Manager for 3 International Accounts •Brand Identity Development, strategic planning, communications management (TV, radio, print) •Budget management ( from 50-100 k€) ChristianLacroix - LVMH - Show-RoomandB2B Collections Back Office Management •Collections Managements (SS - AW and Cruise) before and during the Show-Room •Press Kit production, presentation of the look books and shipment to the B2B network •Organization of the different Show-Rooms, reception and presentation pf the collections to buyers (Software: Oracle) •Shipment and follow-u of orders, logistic and customer service •Study of potential new buyers on different markets