Visionary entrepreneur with 25+ years in Designer Runway and High-End Streetwear, possessing a Discerning Taste Level. Accomplished in boosting Brand Visibility, expanding Market Share, and Driving Sales through a dedication to Quality Products and a Customer-Centric Approach. A skilled Leader and Communicator, adept at fostering Positive, Collaborative and Inclusive work environments.
Specializing in luxury and lifestyle consumer behavior analysis for global brands. We form strategic partnerships to boost market share, enhance brand perception, and drive engagement across Retail, Ecommerce and Wholesale channels.
As Head Merchant for my business unit, I worked cross-functionally with leaders from Marketing, Design, Operations, Strategy, and Finance. Leading merchandising, product strategy, and assortments, I spearheaded Go-to-Market strategy and plans for ECommerce, Retail Stores, and Wholesale partners. Managing a team of 10 professionals, including 2 at the Director level, we increased sales by 20% and contributed to an annual revenue of 3 Billion Euros.
Led cross-functional collaboration with Heads of Design, Marketing, Strategy, and Insights to define consumer personas and values, enhancing brand appeal. Developed new collection franchises that became a significant driver for the brand, contributing to $1 billion in annual revenue.
Recruited by the CEO to elevate the ECommerce site and develop a distinctive visual style for all in-house collections tailored to our target audience. Led a team of 10 Stylists, resulting in a remarkable 90% increase in E-commerce annual revenue amidst Covid.
ECommerce and Retail Stores Founder and Leader of premium multi-brand retail destination renowned for its curated selection of high end products, from runway designers to luxury lifestyle items. Led a dedicated team of +25 professionals, driving a 20% annual YOY increase in sales to achieve an impressive $8M revenue, all while maintaining a reputation for unparalleled customer service excellence. Hosted high profile events with our influential friends and Brand Partners cultivating our Culture and Community. (see next page)
Over 9 years, I held diverse roles including Branded Buyer, Design Team Merchant, District Store Manager, and Visual Merchandiser, achieving #1 Top Seller status. As an ambassador, I played a key role in shaping the brand culture + pioneered the creation of the company's first customer training manual. In my capacity as Branded Buyer for 12 stores, with a direct reporting line to the CEO, I contributed to generating $25M in annual revenue in 2004.
Multiple Senior Level Positions Over 9 years, I held diverse roles including Branded Buyer, Design Team Merchant, District Store Manager, and Visual Merchandiser, achieving #1 Top Seller status. As an ambassador, I played a key role in shaping the brand culture + pioneered the creation of the company's first customer training manual. In my capacity as Branded Buyer for 12 stores, with a direct reporting line to the CEO, I contributed to generating $25M in annual revenue in 2004.