Alberto Menegatti

Fashion Marketing Senior Manager

Extensive knowledge of the fashion and luxury market, gained through direct multi-departmental experience. Reporting to Gucci's CMO and managing full marketing campaigns across multiple touchpoints, both online and offline. Exceptional analytical and problem-solving skills through critical thinking. Excellent leadership and communication abilities improved through cross-cultural team-work and effective project management. MBA at SDA Bocconi School of Management | Marketing, Retail, Digital, Operations, M&A, Corporate Restructuring, Start-up

Previous Brands
Accenture Management Consulting
Alix Partners
Work Experience
Partner Marketing Senior Manager
Sep ‘18 - Now

Managing all partner-related marketing campaigns from strategy to performance measurement •Created and developed the Global Partner Marketing dept. to support business with retailers •Managing fully dedicated budget (+€6M) and team at corporate and regional level. •Fully developed cross dept. processes (Communications, CRM, Media, Merchandising, Supply Chain, Digital, Retail, Legal) and managed transition to E-concession model •Established brand strategy and performance measurement frameworks

WW Omnichannel Business Senior Manager
Sep ‘17 - Aug ‘18

•Reported to Chief Digital and Innovation Officer •Launched new digital programs to provide customers with online personalization tools

WW Omnichannel Project Manager
Sep ‘16 - Aug ‘17

Reported to EVP & Chief Consumer Officer •Rolled-out 2020 Retail Strategy and new Customer Experience •Launched and managed Farfetch sales channels (multibrand, store and e-commerce) across 7 regions, both online and in store, becoming Gucci's 1 st third party channel in terms of business. Launched 1 st luxury service "90-minutes delivery"

WW Operations & Supply Chain Project Manager
Sep ‘15 - Aug ‘16

Managed Supply Chain & Operations department re-organization (Customer Service, Industrial Operations, Integrated Logistics, RTW Operations, Quality & Aftersales), +1700 heads

WW Operations & Supply Chain Project Manager (MBA program)
Jan ‘13 - Aug ‘15

M&A, Start-up, Corporate Restructuring, Financial Modelling and Re-organization Projects within Gucci's MBA program directly reporting to the WW COO - Main Projects: •Joint Venture: Financial modelling (incl. SIEPA financing) and start-up (120 heads) •Research Lab: Business plan and start-up, budgeting, legal framework review, IP strategy •Corporate Restructuring: acquisition and relaunch of Richard Ginori, management of Operations and Planning dept. (150 heads), Operations and Supply Chain transformation, ComEx member •Soft Accessories: governance and operating model design, business plan, legal framework, JV start up and management, budgeting, change management and supply network review. Overachieved planned savings (+€ 2M in year 1) guaranteeing business continuity.

MBA Associate
Jun ‘12 - Sep ‘12
Alix Partners

EBITDA improvement for a major Italian luxury brand Profitability analysis and valuation of a transport company within the portfolio of an Italian PE fund

Senior Consultant
Mar ‘05 - Aug ‘11
Accenture Management Consulting

Main Projects: Constructed multi-project agreement: € 300M contract, 100+ projects, 10+ countries (Banking - EU) Designed service company: € 600M 10-year cumulative savings, 2000+ heads (Oil group - KW) Restructured Finance dept.: 35% cost reduction, 52 companies, 160 heads (FMCG - WW)

English - Fluent
Italian - Native
Milan, Metropolitan City of Milan, Italy