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Gerald Didnik

Interim CEO @Ron Dorff
Portfolio file
About

Entrepreneurial luxury retail and brand development expert looking for a CEO or Head of Retail/Region/Distribution position

Previous Brands
Fête Impériale Paris
View Deluxe
Essentiel Antwerp
LightOnline
Deco Smart
Sterling Designer Projects
GKay
Valentino
Moschillo
Ittierre
Victoire
Benetton/Sisley
Ron Dorff
Work Experience
Interim CEO
Dec ‘24 - Now
Ron Dorff

Interim CEO in charge of: - Commercial retail, wholesale and online - Building the omni channel distribution, - P&L

Directeur général
Jul ‘22 - Sep ‘24
Fête Impériale Paris

CEO
Apr ‘20 - Jul ‘22
View Deluxe

Consulting in M&A, Merchandising, web and new markets in Fashion Industry and Home decoration (Tchin Tchin Holding- Chinese group, Ron Dorff...) Thebestofprovence.com

Directeur
Oct ‘15 - Jan ‘20
Essentiel Antwerp

Wholesale- Retail - Merchandising- P&L- R&D- VM

CEO
Dec ‘09 - Sep ‘14
LightOnline

Company start-up and financial planning Supplier, designer and PR partnership research in order to optimize the website startup Opening of www.lightonline.fr website (Dec 2009 for France, Sep 2013 for Spain and Nov 2013 for Poland) Planning and implementation of the company managing tools (warehouse, finance) Research of an angel investor and sale of a stock of SAS 111 capital in November 2008 Sale of the majority of the shares to ADEO group in March 2011 Sale of the remaining shares to ADEO group in September 2014

CEO
Mar ‘07 - Sep ‘14
Deco Smart

Company start-up and financial planning Supplier, designer and PR partnership research in order to optimize the website startup Opening of www.deco-smart.com website (April 5th , 2007 for France and September 2012 for Spain) Planning and implementation of the company managing tools (warehouse, finance) Research of an angel investor and sale of a stock of SAS 111 capital in November 2008 Sale of the majority of the shares to ADEO group in March 2011 Sale of the remaining shares to ADEO group in September 2014

Senior Consultant
Jun ‘05 - Dec ‘06
Sterling Designer Projects

Branding for the Sunjoo MOON brand (sales and marketing strategy, collection planning, business plan) Client prospection and CRM, directly and through agents, Factory research, production start and follow-up Monthly reporting to the fund associates

Associate and CEO
Sep ‘03 - Apr ‘05
GKay

Startup of a luxury knitwear brand (presentation and production of the seasonal collections) Planning and implementation of the sales network (via commercial agents in Europe and US - 110 clients) Opening and management of two stores in France and a shop-in-shop in China (Beijing) General management of both companies (from the startup to the stock sale)

Sales Director- Ready to wear and accessories
Oct ‘00 - Nov ‘02
Valentino

Training of the sales team (commercial agents, customer service, financial services), Opening and follow-up of multi and mono brand stores (franchising, corner, retail), Elaboration and implementation of a marketing strategy in Northern Europe.

Director of Worldwide Sales
Nov ‘99 - Sep ‘00
Moschillo

Sales team management (3 show-rooms), John Richmond, Nude, Samsonite Implementation of custom made strategies for each business area, Asia licensing follow-up and negotiation of the seasonal budgets.

Sales Director France & Belgium
Jan ‘95 - Oct ‘99
Ittierre

Opening of the Ittierre France headquarters, Wholesale financial and commercial follow-up (250 clients), Partnership development with franchisees and department stores.

Retail Director
Sep ‘93 - Dec ‘94
Victoire

Opening and follow-up of Victoire Hommes multi-brand stores, Senior Buyer, Human resources recruitment.

Director and majority shareholder of Trilogie G – Gema Co
Jan ‘88 - Feb ‘93
Benetton/Sisley

Opening of Benetton and Sisley corners in the Samaritaine department stores, Opening of all the Sisley franchisees in France, Financial and HR management of all the companies.

Languages
French - Native
English - Fluent
Italian - Work Proficiency
References
Julie Brzoska
Direct manager - Web director, Fête Impériale Paris
Jul 2022 - Sep 2024

Grâce à son leadership et son âme d'entrepreneur, Gérald a su créer et développer des entreprises en fédérant les équipes autour de ces projets. Alliant vision stratégique et réponse opérationnelle, Gérald s'implique dans la vie de l'entreprise au quotidien en accompagnant ses collaborateurs à développer leur autonomie et leurs compétences. Au delà de la vue purement administrative et financière d'une entreprise, souvent au cœur de l'approche d'un DG, Gérald est à l'écoute des contraintes et enjeux métiers de ses équipes afin de leur apporter solutions, support et accompagnement. Déjà plusieurs projets communs à notre actif ces 15 dernières années, signe que c'est toujours un réel plaisir de travailler avec Gérald.

Grand Paris, France