Fashion Buying/Collection Merchandising professional with 9 years of experience. Recognized for exceptional communication skills, product and assortment development and market trend analysis. Instinctively curious, seeking to continue my skills in Buying/Merchandising.
Buying and Planning Manager covering Lacoste and Polo Ralph Lauren kids apparel, accessories and hosiery for Europe.
•Managed visual merchandising for the Coach pop-up shop, ensuring displays were visually appealing, on-brand, and aligned with the latest seasonal collections to enhance the customer experience. •Drove sales by engaging with customers, providing expert product knowledge, and promoting Coach’s signature bags, resulting in a strong sales performance during the event. •Supported influencer relations by assisting high-profile guests during special events, ensuring they had a seamless and memorable experience aligned with the brand’s luxury image. •Acted as a brand ambassador, embodying the Coach brand values and delivering exceptional customer service while cultivating a welcoming, high-energy atmosphere for all visitors.
•Drove revenue growth for the Men’s Trend & Contemporary division, increasing annual sales from $40M to $85M through strategic product selection, market insights, and innovative merchandising. •Led seasonal assortment development by creating and executing assortment plans, guiding the full product development process from concept to launch, ensuring alignment with market trends and customer demands. •Collaborated cross-functionally with planning, marketing, and buying teams to optimize product allocation, streamline order placement, and drive alignment across key business areas. •Conducted in-depth market research to stay ahead of industry trends, identify emerging opportunities, and inform product strategy, ensuring the brand’s competitive edge. •Mentored and developed teams of Associate Buyers and interns, providing hands-on training, strategic guidance, and professional development to cultivate high-performing talent and drive team success.
•Identified new opportunities for business growth by regularly analyzing competitive pricing and trends. •Effectively managed on-order shipping by following up with vendors and running daily reports to ensure prompt arrival of inventory. •Ensured timely receipts and quality of product by maintaining consistent vendor communication. •Developed and demonstrated product knowledge through interacting with various vendors as well as participating in competitive shopping in the market.
•Assisted and shadowed Financial Advisor •Worked with and learned from active clients’ cases
• Represented Abercrombie & Fitch as a brand model, showcasing seasonal collections in-store and contributing to visual campaigns that aligned with the brand’s image of casual luxury and youthful style. • Drove sales and enhanced customer experience by providing personalized service, offering style recommendations, and maintaining a high level of product knowledge to support customer decision-making. • Collaborated with the store team to ensure the sales floor was always well-organized, visually appealing, and aligned with brand standards, while keeping track of inventory and assisting with product restocking. • Promoted brand loyalty by fostering strong customer relationships, offering exclusive promotions, and creating a welcoming, energetic atmosphere that encouraged repeat business and engagement.