Sunny Cheung

Led daily retail operations while delivering a premium customer experience aligned with the AllSaints brand identity and values. Managed, coached, and motivated a high-performing team to consistently exceed sales targets, KPI goals, and customer service standards. Developed strong client relationships through personalised styling consultations, driving customer loyalty and repeat business. Oversaw visual merchandising and store presentation to ensure brand consistency and maximise commercial performance. Analysed sales reports and performance metrics to identify opportunities for growth and improve operational efficiency. Supported recruitment, onboarding, and training initiatives, fostering a collaborative and results-driven team culture. Maintained inventory accuracy, stock management, and loss prevention procedures in a fast-paced retail environment. Collaborated with area management team to execute promotional campaigns, seasonal launches, and strategic business objectives. Oversaw concession stores across the area, ensuring operational consistency, brand standards, and strong commercial performance across multiple locations. Provided leadership and support to concession teams, driving engagement, productivity, and exceptional customer service standards.

Supported the Store Manager in all aspects of daily store operations, ensuring smooth and efficient functioning. Led the sales team to achieve and exceed store sales targets and KPIs. Delivered outstanding customer service, building strong client relationships and driving customer loyalty. Assisted with recruitment, onboarding, and training of staff to maintain high performance standards. Managed inventory, stock replenishment, and visual merchandising to uphold brand aesthetics. Handled cash management, opening/closing procedures, and ensured compliance with company policies. Collaborated with regional management and head office to implement brand initiatives and promotional campaigns. Provided coaching and performance feedback to team members to foster continuous development.

Led day-to-day store operations for a high-end, customer-centric jewellery brand. Delivered exceptional client experiences aligned with Mejuri's luxury service standards. Drove store performance by analysing KPIs (conversion, UPT, AOV) and implementing action plans to optimise results. Maintained impeccable visual merchandising in line with brand guidelines and seasonal directives. Managed inventory levels, loss prevention, and stock integrity. Recruited, trained, and developed a high-performing team with a focus on clienteling and product knowledge. Collaborated with cross-functional teams, including head office and VM, to execute brand initiatives. Ensured compliance with operational procedures, health & safety, and company policies.

Lead daily operations with the shop-in-shop concessions within John Lewis. As well as supporting walk throughs with area manager on a regular basis with Head Office visits. Ensure exceptional customer experience, aligned with PVH's brand and service standards. Maintain premium visual merchandising standards in line with global visual direction. Make commercial and visual decisions daily to optimise sales and brand presentation. Build strong cross-functional relationships with John Lewis partners and internal stakeholders. Analyse business reports and implement strategies to meet and exceed KPIs including SPH, UPT, conversion, sales targets, weeks cover, SOH, and audits. Join weekly management meetings; support regional meetings with insights and feedbacks. Oversee recruitment, training, and ongoing coaching, ensuring a strong succession pipeline.

Voluntarily began as a waiter to gain a ground-level understanding of restaurant operations, enabling a well-rounded and effective leadership approach. Ensure smooth and efficient shift operations, maintaining high service standards and team coordination. Handle customer complaints professionally to ensure positive guest experiences and swift resolution. Responsible for opening and closing procedures, including cash handling, reconciliation, and banking. Motivate and support staff to maintain productivity and team morale during service. Assist in stock control, placing accurate orders to maintain inventory levels and reduce waste. Support management with daily operations, including rota planning and process improvements. Train and onboard new team members to ensure consistency in service and adherence to company standards. Uphold food hygiene and safety standards, providing regular feedback to staff to ensure compliance.

Progressed from Visual Merchandiser to Store Manager, bringing strong leadership, commercial awareness, and a passion for team development and customer experience. Lead daily store operations with a focus on driving sales, profitability, and customer satisfaction. Develop and execute commercial strategies with the management team to consistently meet or exceed Sales & Profit KPIs. Analyse performance metrics regularly and implement action plans to optimise store results. Set and manage store hours aligned with budgeted sales forecasts. Conduct weekly floor walks to identify commercial opportunities and improve visual merchandising and shopfloor standards. Ensure adherence to operational standards and best practices across all departments, including back-of-house functions. Build and lead high-performing teams through effective recruitment, onboarding, and structured performance management. Drive employee development through regular feedback, coaching, succession planning, and leadership development.