Bryony Oakley

I specialise in creating elevated digital experiences across eCommerce, editorial, and product platforms with a focus on fashion, luxury, and tech. I work directly with founders, in-house teams, and creative agencies to design websites, apps, and user journeys that are as functional as they are beautiful. Recent highlights: – Leading UX and web design for Odd Muse. – Full website redesign for LENY, a high-end womenswear brand – UI support for Mud/wtr and lifestyle wellness platforms – Ongoing collaborations with digital agencies on eComm & brand sites I prioritise clarity, structure, and meaningful design decisions, always aiming to build scalable systems with intention. Every project starts with curiosity and collaboration, and ends with refined, user-focused design that works hard and looks good.

At PANGAIA, I led UX and UI design across key areas of the eCommerce experience, focusing on creating seamless, user-led journeys that aligned with brand storytelling and commercial goals. Working closely with developers, product managers, and stakeholders, I delivered wireframes, high-fidelity designs, and interactive prototypes that supported data-informed decisions and A/B testing initiatives. I also owned and evolved the design system, ensuring consistency and scalability across digital touchpoints. Key contributions: – Designed end-to-end customer journeys, from discovery to delivery – Conducted user research to uncover motivations and pain points – Led UX audits to identify optimisation opportunities across PDP, checkout, and navigation – Played a central role in refining the design system for cross-functional use This role deepened my expertise in customer-focused design thinking and reinforced my passion for building experiences that are both intuitive and emotionally engaging.

I worked with Hackett’s team to redesign their website, focusing on optimising key customer touchpoints, including the navigation, product listing page, product detail page, and checkout process. My role involved creating wireframes, prototypes, and high-fidelity designs aimed at enhancing the user journey and improving conversion. Key responsibilities: – Led the redesign of the customer journey with a focus on intuitive navigation and streamlined checkout – Collaborated with Content Square and Salesforce to analyse customer data and inform design decisions – Created prototypes to test and iterate on user flows, ensuring smooth functionality across devices – Partnered with developers to deliver user-friendly solutions that met both brand and business objectives This project allowed me to merge customer insights with user-centric design principles to elevate the overall digital experience.

As a Digital Designer at Protein World, I worked across both digital and print media to bring brand campaigns to life with a customer-first approach. My focus was on creating engaging digital experiences while maintaining consistency with brand guidelines. Key responsibilities: – Led design across website, email marketing, and social media to execute engaging campaigns – Collaborated with cross-functional teams to support various business areas with creative assets – Designed compelling digital experiences from concept through execution, ensuring seamless integration across digital touchpoints – Managed multiple briefs, keeping teams aligned and on schedule while ensuring high-quality output across channels – Worked with typography, imagery, layout, and colour to craft stories that resonated with the audience This role honed my ability to work across all aspects of a brand’s creative output, balancing attention to detail with the big picture of storytelling and customer engagement.

Design across all digital channels, including the design and coding of emails, designing editorials and supporting with ad hoc requests. Responsibilities also include analysing the customer journey on site to help reduce the bounce rate and increase conversion.

Creating headline graphics for Top Story articles on The Telegraph app, creating artwork for social media channels i.e. snapchat and designing layouts for the newspaper

Both print and digital design ranging from in-store and online advertising to editorial, web banners and social media skins.

Working alongside the Creative Director to produce fashion editorials both print and digital, art direction of photo shoots and helping with the brand development.

Assisted with projects for clients such as Disney, Nickelodeon & Hasbro. Designing style guides, product development, packaging design & branding solutions.