Gitanjali Dutta
I'm a science communication postgraduate based in Edinburgh with a background in storytelling, public engagement, and connecting with people across very different settings. Across my studies and placements I've built a real instinct for reading a room and knowing how to communicate with whoever is in front of me. Whether I was delivering a hands-on science activity to P7 pupils or making a departmental newsletter actually readable, the through line has always been the same: make people feel included and at ease rather than talked at. I'm drawn to Dweet because it sits at the intersection of personality, creativity, and genuine community, which is exactly the kind of environment I thrive in. I've led social media strategy, managed online communities, and produced content that builds real engagement. I understand how brand voice works and how to carry it consistently. I don't come from a traditional retail background, but I do come with something I think matters more. I genuinely enjoy people, I'm naturally warm under pressure, and I take real care in how things feel and land, whether that's a piece of content or someone's experience walking into a space. I show up ready, take initiative, and bring energy that's hard to fake.
Edited and updated Story Hub content, ensuring alignment with institutional branding guidelines and QR-linked digital display requirements. Consolidated multiple Story Hubs into a single Women's Health narrative to improve coherence and user experience. Reviewed layout and proposed a secondary horizontal format optimised for digital display across devices. Completed researcher biographies for the MVM300 project and engaged with the Giants exhibition at the National Museum of Scotland to inform visual storytelling approaches. Applied narrative structure principles to scientific content, transforming factual information into engaging story-driven formats for public audiences.
Organised Edinburgh science-fair experiments into an Excel database to support planning and accessibility of public engagement activities. Attended Science Buddy meetings and drafted the team newsletter, improving layout and removing jargon to ensure accessible communication for non-specialist audiences. Designed Canva activity sheets and produced student and instructor guides incorporating guided discovery questions and reflective tasks. Delivered a hands-on 'Where Are My Stem Cells?' activity to P7 pupils during Think Ahead Day at Holyrood High School, promoting active learning and scientific curiosity. Attended meetings with the University press office and BioQuarter social media team, gaining insight into institutional science communication strategy and messaging. Observed a cardiovascular workshop delivered by medical students, informing iterative improvements to instructional materials.
Proofread and edited news articles and features to ensure accuracy, clarity, and adherence to editorial standards. Conducted research and interviews to support original reporting.
Led social media strategy aligned with departmental PR and marketing objectives. Oversaw creation of engaging content (posts, stories, posters) across multiple platforms. Managed online communities, responding professionally and promptly to queries and comments.
Sourced and screened candidates for open vacancies using professional platforms and job boards. Supported end-to-end recruitment and hiring processes, coordinating between candidates and hiring managers.
Raised funds for campaigns and consistently met or exceeded weekly fundraising targets.
Produced daily blog content on competitive professional examinations (CA, CS, CFA), building audience engagement on social media platforms.
Assisted in developing and implementing social media and PR strategies. Contributed to content creation and platform management for departmental communications.