Natyla Small
Fashion PR & Communications student at London College of Fashion with experience across luxury retail, PR, celebrity styling, and showroom operations. Skilled in delivering exceptional customer service, building client relationships, driving sales, and maintaining strong product knowledge within luxury environments. Confident, personable, and highly organised, with a strong appreciation for luxury craftsmanship, premium client experiences, and brand storytelling.
Managed sample requests and returns using Launchmetrics, ensuring accuracy and timely follow-ups Responded to daily press and stylist enquiries via email Tracked press coverage across print and digital platforms Supported showroom organisation, media monitoring, and influencer gifting
Coordinated fashion pulls for celebrity clients including Tems and SZA across red carpet, performance, and editorial projects Liaised with PR agencies, designers, and showrooms to source samples under tight deadlines Maintained detailed sample tracking spreadsheets to ensure timely returns
Delivered personalised customer service across luxury brands including Alaïa, Miu Miu, Fendi, Mulberry, Selfridges, and Harvey Nichols Supported visual merchandising standards, stockroom operations, and high-pressure retail environments Played a key role in the Coach Corner Shop pop-up, driving high-value sales to achieve daily targets and applying knowledge of Coach gained from two-day training.
• Provided 1-1 personal shopper experience to customers by catering to their needs • Exceeded sales targets through styling customers and showcasing products • Maintaining a good display and hygiene standard