Greater Paris Metropolitan Region, FR
Guillaume is available for work
I am a brand marketing consultant with over two decades of experience in media and communication for international premium advertisers and global agencies. My expertise covers global media strategy, social media/digital marketing, content strategy and development, media ROI analysis, and brand visual identity.
As a media and communication expert, I work with a diverse portfolio of clients to deliver impactful and innovative marketing solutions that enhance brand awareness, engagement, and conversion. I collaborate with cross-functional teams and partners to create 360° marketing campaigns that leverage the latest media and content trends and technologies. My goal is to help brands grow and thrive in a competitive and dynamic market.
Open to relocation
Open to Part-time work
Brand Marketing - Media & Communication
Self employed
Mar 2021 - Now
Global media strategy - Full funnel strategy (branding & performance)
Online (Social Media/Digital) & offline (TV, Print, OOH, Radio)
Media ROI analysis
Content strategy - 360° marketing campaigns
...
International Media Director
TAG Heuer
Sep 2015 - Feb 2021
Marketing tools creation lead
- Advertising: 360° campaigns development, Media and Brand content partnerships management: eg. Red Bull Media, Eurosport, CNN, Newsweek
- Image: Visual Identity, Produc...
Head of Media EMEA coordination @ LVMH MEDIA
LVMH
Mar 2013 - Sep 2015
Media Strategy support for LVMH Maisons:
- Media strategy analysis and recommendations
- Management of Group-syndicated media projects (Travel Retail OOH, …)
- Organisation of custom-made media ses...
Media Manager EMEA coordination @ LVMH MEDIA
LVMH
Feb 2009 - Feb 2013
EMEA Media Coordinator
Christian Dior Couture
May 2004 - Jan 2009
Media Strategy and Planning (digital and traditional media) for Fashion, Jewellery/Watches, Eyewear, Kidswear
Management of the advertising campaigns set up and execution across EMEA markets
Stakeholder Management
(Advanced)
Media Strategy
(Advanced)
Content Creation
(Advanced)
Brand Communication
(Advanced)
Project Management
(Advanced)
Budget Management
(Advanced)
English
Fluent
French
Native
German
Work Proficiency
ESCP Business School
Executive Education
2012 to 2012
NEOMA Business School
Master's degree
1994 to 1997
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