Guillaume Brunet
I am a brand marketing consultant with over two decades of experience in media and communication for international premium advertisers and global agencies. My expertise covers global media strategy, social media/digital marketing, content strategy and development, media ROI analysis, and brand visual identity. As a media and communication expert, I work with a diverse portfolio of clients to deliver impactful and innovative marketing solutions that enhance brand awareness, engagement, and conversion. I collaborate with cross-functional teams and partners to create 360° marketing campaigns that leverage the latest media and content trends and technologies. My goal is to help brands grow and thrive in a competitive and dynamic market.
Missions: - Vacheron Constantin HQ (Geneva) - Global Media Strategy advisor - since September 2024 - essencemediacom WPP (Paris) - Global Strategy Associate Director - Account: Richemont Group (Vacheron Constantin, Jaeger-LeCoultre, IWC, Roger Dubuis, A. Lange & Söhne, …) - January/August 2024 - Confidential (luxury industry) - Brand marketing / Communication consulting - 2023 - Spark Foundry Publicis Media France (Paris) - Business Director - Account: Pierre Fabre Group (Avène, Klorane, Ducray, René Furterer, …) - 2022 Expertise: Strategic Planning - Analytics & Insights Global media strategy - Full-funnel strategy (branding & performance) Online (Social Media/Digital) & offline (TV, Print, OOH, Radio) Media ROI analysis Content strategy - 360° marketing campaigns Brand visual identity
Marketing tools creation - Advertising: 360° campaigns development, Media and Branded content partnerships management: eg. Red Bull Media, Eurosport, CNN, Newsweek - Image: Visual Identity (guideline and implementation), Product/Lifestyle content development - Edition: B2B & B2C Catalogues, Leaflets, Books, Brand magazine Media strategy and Content amplification - Definition of the global Offline/Online Media strategy and elaboration of guidelines - Strategy deployment across affiliates and agents worldwide - Budget management, KPI analysis and media ROI optimisation
Media Strategy support for LVMH Maisons: - Media strategy analysis and recommendations - Management of Group-syndicated media projects (Travel Retail OOH, …) - Organisation of custom-made media sessions (trends, competition, innovation) - Competitors benchmark Negotiation: - Online/Offline Media buys management, negotiation strategy and KPI monitoring - Interface with key online/traditional media publishers - EMEA Media Agencies community animation - Scope of Work definition and optimisation
Media Strategy and Planning (digital and traditional media) for Fashion, Jewellery/Watches, Eyewear, Kidswear Management of the advertising campaigns set up and execution across EMEA markets
Media Strategy and Planning (Digital and traditional media) Accounts: - 1999-2000: VW Group - 2000-2004: LVMH Group