Multilingual professional with global fragrance and beauty industry experience, specializing in translating brand identity into compelling consumer experiences. Entrepreneurial, creative, and insight-driven, I thrive in fast-paced environments. Extremely motivated to develop my professional skills and evolve in an international environment, I wish to bring my passion and creativity to make an impact on international strategies.
- Oversee product development end-to-end: from strategic briefs and competitive mapping to coordinating formulation and innovation in eco-friendly packaging - Shape the brand's olfactory vision, create scent briefs, evaluate fragrances with perfume houses and set up an olfactory library - Support 360° launch activation and create trade marketing tools - Develop product training materials - Monitor global fragrance and beauty trends (creating trend reviews, innovation, conferences, trade shows, etc.) and contribute to product strategy - Manage the product catalogue and ensure compliance with changing regulations - Monitor production, stock levels and restocking in collaboration with suppliers (laboratories, perfumers, packaging suppliers, etc.) and the supply chain
- Developed innovative marketing concepts with the Fragrance, Consumer Insight, and Sales teams to support product launches and promotional activities for international brands (Henkel, Unilever, Procter & Gamble, Colgate-Palmolive, etc.) - Build insightful olfactive review in partnership with the creation and development teams to strengthen technical expertise - Analyzed market data to identify trends, uncovering 10+ new consumer needs and enhancing product strategy - Created compelling visuals and moodboards to support fragrance submissions - Partnered with the Creation and Development teams to build insightful olfactive reviews - Championed the marketing team by leading innovative projects and workshops, contributing to an increase in successful product launches - Weekly olfaction sessions on fragrances and raw materials
-Monitored beauty market trends (selective & mass marketing) as well as new product launches and concepts - Conducted competitive intelligence analysis that identified 15 emerging fragrance trends in skincare, makeup, haircare and bodycare driving product innovation - Supported the Beauty Care Marketing Director and Marketing Project Managers in preparing marketing presentations (including the development of olfactory marketing narratives and launch materials) to generate fragrance briefs - Lead a project identifying future emerging trends in beauty care, proposing innovative marketing concepts presented to marketing and R&D managers - Developed and launched fragrance innovations and collections in collaboration with the Evaluation and R&D departments - Independently manage marketing initiatives, resulting in an increase in client engagement - Monitored and evaluated fragrances and products within customers portfolio - Analyzed and tracked sales performance - Collaborated and shared information with international subsidiaries
- Build an in-depth analysis of the global Home Care market : data analysis and identification of key trends - Collaborate with global marketers and innovation teams to produce impactful internal and clients presentations - Understand the fragrance and innovation development process to create compelling stories and marketing concepts - Exchange and share with international subsidiaries - Weekly olfaction sessions on fragrances and raw materials
Welcome and guided tours for visitors on an immersive journey through the Chanel Orange Blossom sector
- Welcomed and advised clients - Assisted with stock management and workshop orders
- Ensured an excellent customer experience with respect to with the House's values, - Optimized the sales turnover of the point of sale - Ensured compliance with customer development tools (CRM, etc.) - Ensured compliance with the merchandising policy
Helped the perfumers in their composition process, manage their composition collection : - Weighed of formulas - Management of raw material stocks - Sampled for clients - Setting up a personal collection of raw materials - Tasks related to the laboratory : maintenance of equipment, washed up, sorted of concentrates, ordered and tidyed glassware, maintenance of water baths, etc...)
- Welcomed and assisted clients and celebrities during personalized appointments - Advised customers and supported merchandising - Assisted with stock management and workshop orders - Prepared and dispatched perfume orders daily - Assisted with deliveries - Wrote articles for the blog