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Ho Yin Wilson Lue

15y+ Int’l Event & CSR Manager | Corporate Communications & Media Relations Expert | Driving Impact through Engagement
About

I bring strong customer service skills from high-end retail, excelling in greeting, advising, transactions, and managing dynamic situations. Fluent in English, Cantonese, and Chinese, I adapt quickly and am committed to delivering outstanding experiences on the shop floor in fast-paced environments.

Previous Brands
Cathay Pacific Airways
The Hong Kong Jockey Club (HKJC)
Society for the Prevention of Cruelty to Animals (SPCA)
Hong Kong Design Centre
The Hong Kong University of Science & Technology
BusinessWeek Events
Work Experience
Flight Purser
Sep ‘23 - Now
Cathay Pacific Airways

Carry out safety, first aid and security procedures to the highest standard. Deliver service excellence by creating memorable inflight experiences and exceed our customers' expectations at every opportunity.

Assistant Charities Manager (Event and Engagement)
Apr ‘16 - Mar ‘23
The Hong Kong Jockey Club (HKJC)

Oversaw the operation and publicity of HKJC's Charites Trust funded projects in relation to medical, sports education & youth and the elderly. Planned and implemented service/NGO visits for HKJC's Stewards (Board of Directors) and government officials to enhance the stakeholders' relationship. Collaborated with HKJC's Public Affairs team to develop monthly publicity matters with innovative platforms, such as social media (including Facebook and Instagram). Handled around 150 funded projects (donations ranging from £1 million to £130 million) ran by 60 NGOs annually. Led 20 high-level docent tours annually for HKJC senior management and VVIPs. Managed mega events including Ground Breaking (2016) and Opening Ceremony (2022) of The Chinese University of Hong Kong Medical Centre which was the first non-profit private teaching hospital in the city with HKJC's funding around £130 million.

PR and Corporate Communications Manager
May ‘15 - Nov ‘15
Society for the Prevention of Cruelty to Animals (SPCA)

Setup social media regulations and publicity plans all organisation's social media platforms, as well as enhancing the organisation's internal communication. Boosted up the numbers of social media followers within 3 months with IG followers increasing from 5,000 to 20,000+ and Facebook page followers from 80,000 to 120,000+.

Project Manager
May ‘13 - May ‘14
Hong Kong Design Centre

Increased the participants number by 15% for Hong Kong's annual international week-long design event: BODW (Business of Design Week) and KNOW (Knowledge of Design Week) with effective marketing and PR plans.

Assistant Manager (EMBA program for Chinese Executive)
May ‘12 - May ‘13
The Hong Kong University of Science & Technology

Boosted the applications number from 100 to 500 annually by an introduction of innovative marketing and experience approach. Explored new business partners in Southeast Asia and Taiwan for a joint promotion opportunity.

Marketing Manager
May ‘05 - Dec ‘12
BusinessWeek Events

CEO Forum, Beijing, China, Nov 2007 The Honorable Tony Blair's China Tour, Nov 2007 Philips ASEAN Healthcare Symposium, Kuala Lumpur, September 2007

Retail Experience
Retail Category
High street
Premium
High-end luxury
Work Environment
Other
Product Category
Other
Responsibilities
Greeting
Client Help
Storytelling
Client Advising
Returns & Exchanges
Packaging
Product demos
Styling
Online orders fulfilment
Transactions
Product setup
Product labelling
Stockroom management
Order preparation
Open/closing store
Health & safety
References
Angelique Sha
Worked in the same group - Flight Attendant, Cathay Pacific Airways
Sep 2023 -

Hi, I can confirm that I worked with Ho Yin Wilson Lue. During our time working together, he was reliable, attentive, friendly, and maintained a professional attitude. He worked well within the team, followed instructions effectively, and showed a positive approach to his responsibilities. I would recommend him for future opportunities.

Languages
English - Fluent
Cantonese - Native
Chinese - Native
Japanese - Basic
Education & Training
The University of Hong Kong
Senior Executive Diploma in Political Leadership
diploma
The Chinese University of Hong Kong
Professional Diploma in Public Relations and Communications Management
diploma
Lingnan University
Bachelor of Social Sciences in Asian Pacific Studies
bachelor
State Language and Writing Commission Centre for Training and Testing
Putunghua (Mandarin) Proficiency Test
Remin University of China (Xu Bei Hong School of Arts)
Certificate of Fine Arts (Merit in Sketch and Chinese Painting)
certificate