Tiina Ree

I founded Moehoolik to redefine secondhand fashion—making it effortless, stylish, and free from the usual guesswork. We take pre-loved clothing and professionally clean, measure, and refine each piece to ensure high quality and a perfect fit. My role encompasses: ✔ Business Strategy & Growth – Building a brand that prioritizes quality, sustainability, and customer trust. ✔ Product Curation & Quality Control – Ensuring every item meets our high standards before reaching a new owner. ✔ Marketing & Brand Positioning – Educating consumers on the value of secondhand fashion and making it a desirable choice. ✔ Sustainability Advocacy – Encouraging a circular fashion economy by giving well-made garments a second life. At Moehoolik, I aim to bridge the gap between sustainability and style—proving that secondhand fashion can be as exciting as buying new.

As the Operational Manager at Vana-Tõlla Peomaja, I oversee the entire business operation, ensuring the venue thrives as a premier destination for weddings, corporate events, and celebrations. From strategic planning to daily operations, I drive the growth, brand positioning, and customer experience of the business. Key Responsibilities: • Business Strategy & Growth: Defining the long-term vision, expanding service offerings, and implementing strategies to increase revenue and market presence. • Operations & Event Management: Overseeing all aspects of event planning and execution, ensuring seamless experiences for every client. • Brand Development & Marketing: Managing the venue’s branding, social media, and marketing initiatives to strengthen its reputation and reach a wider audience. • Customer & Client Relations: Maintaining strong client relationships, handling negotiations, and ensuring top-tier service from inquiry to event completion. • Financial & Business Planning: Budgeting, forecasting, and optimizing operational costs while identifying opportunities for increased profitability. • Innovation & Future Planning: Driving the evolution of the business by identifying trends, developing new services, and enhancing the venue's appeal.

• Production Management • Production and Collection Planning • Studio Communication and Factory Coordination • Sourcing and Budget Management

• Tech Packs Compiling garment technical packs based on physical garments or design sketches. Technical drawings, Spec sheets, Costing and cutting sheets, Labelling instructions, Construction details and manufacturing specifications. • Point of Measure Measurement sheets per garment category and drawing up how to measure guides for quality control purposes.

• Development Collections seasonal development from technical perspective. Setting up tech packs and ensuring the collections are produced to the highest standards. Garment fitting throughout development and production processes. • Standards Setting and implementing finishing, production and quality standards across development and production. • Blocks Managing blocks improvement project with internal pattern cutters, 3d development team. Improving blocks for consistent fit experience. • PLM integration Creating technical information for PLM system. Compiling and organizing information for measurement sheets, quality manual and templates for tech packs, BOM, and POM.

• Shirts Department Full technical responsibility for formal and casual shirts department. Quality management in terms of testing, fit, construction, and production. Development of new styles, blocks, and fitting improvements. • Remote fitting Issued technical department remote ways of working plan for company and suppliers. Covering multiple departments during technologist absence. • Testing Management of risk assessment, testing, and care labels across departments. Collaborating with designers and suppliers for fabric improvements. Updating and reissuing Textile Performance Standards to suppliers. • Managing Mentored and trained technical admin assistant to take over a technical role in the trousers department.

• Testing Bringing testing standards across departments and suppliers in line with each other. Ensuring all relevant testing is in line with CT testing standards. Managing wearer trial processes. • Packaging Project Worked in a team to ensure the packaging for all departments is as sustainable as possible without compromising the product quality – input on research, design, development and testing processes. • Trousers Department Full technical responsibility of the department. End-to-end quality management in quality, fit, construction, and production. • Trousers Fit Project Relaunched the whole casual trousers product line with a new fitting concept. Set up new tech packs, patterns, grading rules, manufacturing standards, manufacturing methods. Factory visits.

• Technical Assistance Supported technologist, buyers, and suppliers on creating and updating development packs, technical information and specifications. • Testing Assisting technologists in collecting and analyzing test reports, managing wearer trial process. • Fitting sessions Organizing, attending, and assisting on fitting sessions.

• Professional paper pattern cutting service for men’s and women’s wear • Development of paper patterns and sewing samples based on sketches • Fittings and pattern alterations • Prepearing blocks and patterns for factory use • Compiled technical specification packs, tech drawings, measurement charts, and grading rules based on requirements • Advice and guidance through design, development, and production stages on trims, fabrics and manufacturing methods