Nikhila Joshi

I am a London-based digital marketing and social media professional with over 5 years of experience across SEO, content, and multi-platform digital strategy, with a strong focus on fashion and lifestyle. In my recent role as an SEO Strategist and Digital Marketer, I have optimised 250+ webpages, improving search visibility and driving consistent lead generation through data-led strategies. Alongside this, I manage and execute social media content across Instagram, TikTok, and LinkedIn, focusing on short-form video, platform-specific storytelling, and audience engagement. My content has generated over 5 M+ views within 30 days, reflecting a strong understanding of digital trends and performance-driven content. I have also contributed to social media and content execution for organisations such as NISAU UK and the UK Achievers Awards, where I worked on event-led campaigns, real-time content creation, and maintaining a polished and consistent brand presence across platforms. My experience spans both organic and paid digital activity, including supporting ad creatives, campaign setup, and performance tracking. I regularly use tools such as GA4, SEMrush, Looker Studio, and Mailchimp to analyse performance, optimise campaigns, and inform content strategy. Alongside my marketing career, I am building my own fashion and lifestyle brand, NIKIEZ, where I apply my skills across branding, content, and digital growth, combining creativity with a strong commercial focus. I hold an MA in Fashion Business Management from the University of Westminster, along with an MBA in Innovation, Entrepreneurship, and Venture Development from Delhi Technological University. Overall, I bring a balance of analytical thinking, creative execution, and structured delivery, with a strong interest in luxury, fashion, and evolving digital culture.