Georgia McBride

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Dweet
GM
Available

Georgia McBride

Senior brand marketing & strategy professional: Helping brands reach their full potential via creative strategic solutions

Current Location

London, UK

Georgia is available for work

http://linkedin.com/in/georgia-mcbride-70153489

Experienced Marketing Professional specialising in strategy and brand growth. Keen strategic mind set, with a history of successful brand management, development and expansion to international markets.

Highly creative individual with the ability to formulate exciting concepts & ideas and translate them into productive planning and 360 omni-channel marketing strategies and campaigns. This is partnered with a strong ability to analyse figures and conduct research to let data influence key decision making, always blending 'creative' with 'common sense'.

People-first, collaborative approach to working relationships, with keen leadership and communication skills. Excellent written and verbal ability with excellent presentation skills and a track record of delivering world-class strategies to Executive level stakeholders. Self-motivated and entrepreneurial, with meticulous attention to detail.

  • Brands Georgia has worked with
    • M&c Saatchi Fabric
    • Mallet London
    • Present agency
    • lululemon athletica
    • Johnnie Walker
    • Rogue Films
Work Preference
Location Preference

Open to relocation

Work Pattern

Open to Full time or Part time work

Employment Preference
  • Freelance Assignments
  • Hourly Consulting
  • Permanent Positions
Experience

Account Director

M&c Saatchi Fabric

Aug 2022 - Dec 2022

Lead on communications and marketing for the global launch of SkyShowtime, the new venture from Paramount / NBC and Sky Studios and the new competitor of Apple and Netflix.
•Responsible for the plan...

Marketing Director - contract

Mallet London

Nov 2021 - Jul 2022

Contracted to lead the strategic direction of branding, messaging, consumer & retail marketing, social, visual identity, PR and creative functions of the business. Consolidated the first oficial Mark...

Senior Content Marketing Manager

Present agency

Feb 2020 - Feb 2022

Continually craft complex strategies on behalf of clients for all Marketing teams, including Digital, Advertising, Communications and Creative to deliver omni-channel growth campaigns.
•Understand c...

Brand Project Manager, Global Campaigns

lululemon athletica

Sep 2018 - Sep 2019

Work in partnership with assigned Digital, Product and Community lead partners to deliver global marketing and brand campaigns against business objectives, leading Creative Operations for each projec...

– PR & Brand Marketing Project Manager

Johnnie Walker

Mar 2015 - Sep 2018

Assistant Project Manager in the planning and implementation of Johnnie Walker Whisky's marketing campaign "Join the Pact" España (Únete al Pacto), in partnership with F1 McLaren and the Barcelona Gr...

  • Brand Management

    (Advanced)

  • Project Management

    (Advanced)

  • Marketing Strategy

    (Advanced)

  • Client Relations

    (Advanced)

  • Business Development

    (Intermediate)

  • Presentation Design

    (Advanced)

English

Not specified.

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