Head of Design and Image | Visual Merchandising | Retail Design | Multi-channel brand experience | Digital
Strong professional experience in marketing, brand image valorization and international project management; trilingual: English, French, German
Open to relocation
Open to Full time or Part time work
Visual Merchandising & Store Design Manager EMEA
May 2017 - Nov 2022
Estée Lauder Companies Europe - Aramis & Designer Fragrances (Tommy Hilfiger, Michael Kors, Ermenegildo Zegna, DKNY…), Labseries
•Definition and implementation of the Visual Merchandising and Store ...
Global Senior Merchandising Manager
Jan 2015 - Dec 2016
Manager of the Visual Identity of the Hennessy Masterbrand and Super Premium cognacs in retail and digital
•Define the Global Hennessy retail model: segmentation, recommendation and create guidelines...
Global Creative Services Manager
Feb 2012 - Dec 2014
Manager of the Visual Identity of Glenmorangie and Ardbeg Single Malt Whiskies covering design, photography, film, visual merchandising, POSM… in retail and digital
•Refine Brand DNA and Brand codes,...
Art Director Freelance
Dec 2009 - Jan 2012
Strategic brand development and creative transformation. Multi-cultural branding
•New Brand Development: creation and launch of a premium fashion accessory brand John Kay Biella. Selective distribut...
Creative strategist, Art Director
Jul 2000 - Nov 2009
Creation of brand strategies, identities and brand communications, on and off-line in luxury, beauty & fragrances, wines & spirits, cars… on and off-line
•In 2006 and 2007 I handled a production bud...
LVMH House President's Forum
The Art of Luxury Branding Plus
2012 to 2012
ESSEC Business School
Fundamentals of Management and Luxury Brand Management
2008 to 2009
Visual Communication Design - 4 years study with specialization in Graphic Design, Typography, Calligraphy, Advertising, Photography, Video
1990 to 1995