Accomplished CRM leader with 15+ years of expertise in crafting data-centric strategies that redefine consumer experiences. Proficient in formulating best-in-class lifecycle communication plans optimizing the consumer journey. Proven success steering large-scale loyalty programs from conception, through implementation, and ongoing management, elevating brand engagement. A skilled bridge between analytical, technical, and marketing realms, ensuring seamless alignment with overarching company objectives and vision.
Accounts include: PepsiCo, Youfit, Ulta
Digital Marketing Solutions, CRM Optimization Accounts include: Rue La La, Club Monaco
Database Marketing, CRM, Loyalty Program Implementation Accounts include: The Jones Group (Jones New York, Nine West, Brian Atwood),Shopko, Toys R Us