Adele Durlicq

Leadership of the brand's overall strategy & Team development: •Designs and implements the brand's strategy alongside the Founder, setting business and sales objectives and delivering the roadmap to reach them. •Identifies and leads the development of new growth avenues for the brand (new markets, channels, audiences, categories). •Built from scratch and manages processes, KPIs and reporting tools for the marketing, sales & ecommerce verticals. •Built and recruited the sales & marketing team, helped the Founder to structure and recruit the team across departments. •Passionately leads and nurtures a young, eager-to-learn team of 4 direct reports across functions (Customer Services, Wholesale, Marketing & PR). Leadership of the Marketing & Communications department: •Plans, coordinates and implements effectively the marketing strategy across all relevant touchpoints and channels (email marketing, direct mailing & CRM touchpoints; PR, celebrities and influencers marketing; affiliates marketing; organic and paid social media; digital marketing, PPC & ecommerce website optimisation) to optimise and maximise brand positioning and awareness, traffic and sales objectives, customer acquisition & customer loyalty. •Strategically ideates, implements and leverages seasonal collection launches, special projects and tactical commercial animations to reach a sustainable, long-term growth. Leadership of the Sales department – Ecommerce & International Wholesale: •Manages Ecommerce and Creative teams to target key audiences and markets with relevant messages through paid social strategies, CRM campaigns and website optimisation. Special focus on key markets for online business: US, UK & Europe. •Oversees the launch of the brand in China, building and developing brand presence and awareness in Chinese social media and ecommerce platforms (WeChat, RED, TMall). •Started and developed the brand's wholesale activity, now with key accounts worldwide in all strategic markets. Product & Collection Merchandising: •Develops and oversees the collection and merchandising plan with the Founder & Creative Director. •Orchestrates the Design, Production, Creative and Ecommerce teams to ensure timely and successful launches of new products.

Global Marketing Projects Management: •Designed and coordinated seasonal marketing campaigns and one-off special projects with key stakeholders. •Managed the Made-To-Order programme (in stores and online) and collection updates with key departments internally. •Oversaw the customers gifting programme in line with customer segmentation. Marketing Management for Regions: •Communicated marketing plans to regional teams and owned the global marketing and events calendar. •Provided strategic direction to Regional teams and monitored local execution and results of regional marketing initiatives. •Facilitated market materials and support from Head Office to regions (US, Japan, Asia and EMEA, including franchise partners). Retail & Omni-Channel Marketing: •Designed new client acquisition strategic guidelines and oversaw impeccable and effective implementation by regions. •Created in-store marketing tools in line with regions' needs (e.g. events, boutique animation, clienteling tools). •Developed omni-channel touchpoints with CRM and Digital teams and fosters multi-channel relevancy for marketing tools. Managed Global Media Planning and Reporting, in line with the brand's strategy and budget. Managed the Creative Services requests and calendar with Brand Image team to deliver relevant assets and collaterals on time.

Regional Marketing Coordination & Cross-Functional Project Management for Asia Pacific region (12 countries) 360 Marketing, Large-Scale Events & Retail Project Management Budget Management and Strategic Support - reported directly to Regional Marketing Director