Public Relations professional with extensive experience in communication, luxury fashion and press office within luxury brands. Good working understanding of the fashion industry with an ability to build relationships. Experience includes work in communication through internal and external content, shoots, social media and events. Researched shoots locations and drove branding campaigns and press editorials in the Spanish fashion and media industry. Having a long-standing passion for the fashion industry, I would be keen to add value by utilising my fashion forecasting skills, industry awareness and strong work ethic.
Develop and provide high level luxury advice on our r •Provide a personalised customer exper •Bring first class customer service in line magazine ¨The Client Service Post¨ •Develop CHANEL´s Client Book by ange of classic CHANEL handbags and accessories. ience focused around the brand heritage and bespoke advise. with brand values having been mentioned numerous times in the CHANEL . establishing long-term relationships based on client choices, behaviors and previous purchase.
Assisted the management team in the daily/weekly and monthly sales activities while preparing detailed target briefs to cascade to staff members. •Planned and delivered training programmes for team members providing feedback and communicating the company's goals as well as preparing bi-weekly staff trainings on product and brand campaigns. •Handled customers´complaints and order requests.
Assisted the manager with forward planning •Managed in store visual merchandising and strategic thinking to set achievable targets . .
Responsible for managing staff and assigning duties to achieve the daily targets. •Created team rotas, delegated tasks and set daily, weekly and monthly targets.
and advertising campaign Madrid (Spain) needs. March 2014 – Jul 2015 •Facilitated communication and advice in the fashion industry through verbal, written and audiovisual campaigns •Gave communications advice to a range of stakeholders in the fashion industry by exploring new concepts of self expression and identity.
Wrote and edited press releases, web content and marketing material to communicate brand activities and values. •Supported external and internal communication strategies based on market analytics and target audience •Managed and maintained media relations
Designed and developed my own personal shopper project securing a portfolio of clients. •Contributed to growing social audience and ensure excellent relationships with editors and industry influencers. •Organised photo shoots, fashion workshops and events being responsible for •Developed luxury and personalised shopping experiences to address client´s •Provided shopping services around suitable colors, cuts and designs.
hips in order to update and present new collection releases. Communication and events (Spain) Sep 2009 – Jul 2010 •Designed, set up and led communication actions for the organization and coordination of corporate events.
Drafted and edited the language and literacy •Organised cultural events to increase of the "Hispano Cubana Magazine". awareness through the presentation of "International Human Rights Awards granted to distinguished personalities for the advocacy of Human Rights and freedom in Cuba. "
Specialised in Foreign Languages, mainly French. •Conflict management and students 'coaching
Managed the arrival, preparation and movement of international •Worked in a fast paced environment and Public Relations guests of television programs. planning the production´s department schedule.