Osama Nasir
I’m a recent MSc Digital Marketing graduate from Royal Holloway, University of London, with hands-on experience in digital strategy, SEO, social media marketing, email marketing fundamentals, and marketing analytics. Through consultancy style projects and independent brand work, I’ve developed skills in market and consumer research, content planning, campaign execution, and performance analysis using tools such as GA4, Google Search Console, Excel, Canva, WordPress, and Mailchimp. With a background in Computer Science, I bring a strong analytical, data-driven approach to digital marketing.
Founded and managed a B2B sports equipment brand operating in a competitive market, leading market entry strategy, product positioning, pricing structure, and target customer definition for business clients. Conducted market and competitor analysis across local and international B2B sports brands to identify gaps in pricing, product offerings, and distribution channels, while planning digital and offline touchpoints to support brand awareness and lead generation. Analysed customer behaviour and sales performance data to inform marketing and commercial decisions, contributing to a 15% increase in sales across channels and demonstrating the application of data-driven digital marketing to broader business objectives.