With over 15 years in international retail, I've managed brand strategies and store openings for luxury names like Longchamp. Fluent in five languages, I excel in customer engagement and adapting to diverse markets, ensuring top-tier service and growth in dynamic retail environments.
• Developed successful go-to-market strategies resulting in a important increase in obtaining new projects; • Management of the Mediterranean market with a portfolio of more than a dozen existing accounts and an expanded business with significant growth in revenue; • Collaborated with clients on several projects, resulting in a 100% client satisfaction rate; • Creation of consulting presentations, solutions and proposals according to market needs; • Expanded personal network and company promotion by attending industry events; • Work in close collaboration with the Barcelona office to expand the presence in the region.
• Developed business models of several start-up companies (Tourism, Restaurants, Retail/Wholesale, Architecture/Electrical Installations) in Portugal, Angola and Brazil. • Helped companies to increased turnover with new approaches to the market using marketing, consumer and management digital tools. • Non-executive board member of several companies (Brazil).
• Responsible for defining, leading and implementing Longchamp structure in Brazil, as well as the brand strategy, in all areas: commercial, marketing, supply-chain, personnel, legal, financial. • Helped to managed the opening of Longchamp Boutiques in Chile and Peru. • Brand ambassador in the country. • Hired and managed a team of 50 employees. • Led the closure operation in Brazil, following the headquarters decision, due the economic instability, including stores, suppliers, HR and legal parts, without any pending.
• Defined and conducted the commercial and retail policy of the Mall, generated a GLA increase of 18%, through 23 new operations.
• Implemented and managed new business units operations, with several luxury brands (Longchamp, CWF, Sebago, Burlington), for the Portuguese market. • Hired and coordinated a team of 10 persons.
• Defined, coordinated and implemented the Commercial/Marketing launch of Dremel brand (electric powertool machine) for the Portuguese market.
• Analysed and planned marketing activities for several brands (J&B, Croft, Veuve Clicquot, JMF wines) in the company.
• Support the School Director in managing the school, mainly in the finantial and administrative area.
Filipe has a wide expertise in Fashion bands and distribution networks and strategies. At TheAgent he has been a strong point of contact helping us to launch Portuguese and Brazilian brands on marketplaces such as Zalando. Filipe has good contacts in key decision makers in those brands, with a lawful experience and capacities to build the right approach (catalog, price point, content, market approach...). On top of its capacities, Filipe is a hard worker, always committed and loyal and transparent.