e-Commerce/ omnichannel business professional and team leader. Strategic and analytical, data and performance-driven, passionate about customer satisfaction, operational excellence, customer acquisition and commercial performance. Experienced with change and strategic project and product planning management and executions, including setting up and optimising operations and sale channel standards. To name a few - launched a global business, set up online sales and marketing channels for an established multinational retailer, led, trained and managed a number of multinational cross-functional teams (Marketing, Logistics, Customer Service, Legal, Finance and HR).
I am leading a strategic initiative to expand Jardinopia's innovative and award-winning products into global markets through both B2C and B2B online channels. The goal is to ensure that brand's unique designs are accessible to a diverse customer base worldwide, while implementing a future-proof eCommerce strategy that aligns with evolving market trends and technological advancements.
I led a strategic initiative focused on enhancing brand's online presence through business and market analyses. This involved designing an optimised online product portfolio that showcased our offerings in a compelling manner, ensuring that both existing and new customers could easily discover and engage with our brand. A key aspect of this role was the development of a seamless delivery service that met the evolving expectations of our customer base, fostering loyalty and satisfaction. By leveraging data-driven insights and market trends, I aimed to attract new customers while retaining existing ones, ultimately driving growth and reinforcing Bayley & Sage's position in the market. This comprehensive approach ensured that our eCommerce strategy was aligned with the company's mission to deliver exceptional quality and service, while continuously adapting to the changing digital landscape.
• Devised and implemented a successful business plan • Led a skilled team encompassing performance marketing specialists, influencers, and content creators. • In the second year, doubled revenue while slashing marketing costs • Established and managed a multi-channel eCommerce platform, integrating SEO, PPC, Paid Social, Affiliates, Google/Meta/TikTok ads, significantly driving online sales and traffic. • Collaborated with eCommerce partners to devise strategic initiatives, optimising trade, operations, and business development. • Cemented SETSOFRAN London's global presence, particularly in key markets like the UK and US, via its proprietary eCommerce platform and various fashion-focused marketplaces.
Responsible for online business strategy and platform development • P&L ownership • The lead of commercially driven projects (replatform, launch of new markets, M&A) • Multi functional team leadership • Product strategy development • Business growth and marketing plan control • Marketplaces and partnerships development lead
My responsibility: • Online platforms management on behalf of worldwide luxury brands • Management of digital marketing plan • Web-shop creation based on clients needs, possibilities and goals
• Sale orientated e-commerce strategies • Managing and coordinating e-commerce platform’s visual and functional integrity • Cooperating with 3rd parties as well as with various departments within international corporation • Monitoring an following e-commerce trends and developments • Participation to omni-channel strategies and developments • Regular monthly reporting and evaluation
On-line marketing SEO Social media advertisement
Digilab was one of the first companies offering digital photo processing for the general public. I was responsible for digital print production QA, management of online photo print order web application and for providing technical expertise and advice to clients - digital and analogue photography.