Lead Womenswear Designer with over 10 years of multiproduct experience in Outerwear, Wovens, Knitwear, Jersey and Swim with a focus on sustainable product and solutions. Over my career, I have gained experience in full time and freelance positions; which has taught me how to adapt quickly, work collaboratively and manage teams to establish and grow successful collections. In my most recent role as Lead Womens Wear Designer at Finisterre, we grew the gross profit for the womenswear department alone by 370% from 2018 to 2020. I believe in building better product for better business, focusing on sustainablity and the future of our industry and planet. No product should be should be produced today without sustainability at its core and forethought of circularity for the future. I am passionate about people, community and culture; I believe in empowering and investing in the people that I work with, understanding the value of feeling valued. A sense of community and a good work place culture is essential to success of any company.
Sustainably made adjustable products that adapt with you. We are committed to making products the most sustainable way we can. From how we construct our garments, to the way we run our business. Each piece is made to order and in small batches, with care and attention given to every detail down to the thread and labels we use. We make quality, durable products with the intention that they will last and be passed down. But when they do eventually come to the end of their life, they won’t become another disposed garment polluting our earth.
Leading the Womenswear design direction whilst collaborating on the Creative Direction for the Brand.
Design Consultant for Womenswear and Menswear, leading the direction of all knitwear ranges whilst building onto the woven and jersey ranges.
Working with multiple brands on multiple product areas including Knitwear, Outerwear, Wovens, Jersey and accessories.
• Assisting the design team with research for the season, researching trend, specific themes and developing ideas. • Producing artwork for print, develop design from the initial spark of an idea into commercially successful prints. Creating different colour ways, arranging with the printers to receive strike offs and work with them to create the best possible outcome. • Produce artwork for jacquard and intarsia knitwear to scale. • Developing designs through pattern cutting and toiling, working very closely with the Head of Atelier, working from sketches to basic shapes and silhouette, right through to final detailed patterns. • Assisting the Head of Design and Head of Atelier in fittings, making alterations and taking fit notes, making all alterations to patterns and toiles. • Organising all patterns to be sent to grade, working with the graders to enable them to understand the patterns and construction, in order for the patterns to be graded correctly. • Liaising with new factories, working closely with them to ensure an understanding of all specification packs, talking through all patterns, garment construction and details. • Creating technical drawings on Illustrator and Photoshop, producing artwork for all hardware for both RTW and accessories, which are to the correct scale and dimensions. • Produce patterns for sampling of bags and small leather goods, to determine size and shape and illustrate details and positioning to the factory. • Organising all information of the seasons collection into files in the most coherent way in order to hand over to production. • Create the look book for the collection in Indesign, organising and working with the printers to ensure it is finished for sales.
After taking part in a competition in my second year of study at Kingston University, I won a 3 month paid internship and Banana Republic in New York. As part of the knitwear team, I had the opportunity to work on design projects, as well as sourcing techniques, colour and embellishment ideas. I also was able to gain more of an understanding of the production of such a large and well-established brand and was able to gain an understanding Banana Republic’s customer. I had the opportunity to work on the entire design process, from conceptual development all the way through to creating actual technical packages, completing specs and designing layouts to later become part on the collection.