Innovative Head of Marketing with a flair for building brands that connect. I blend creative vision with a strategic mindset, leading multi-channel campaigns that drive engagement, loyalty, and growth. From crafting brand stories to executing cross-platform strategies, I collaborate closely with senior leaders to bring ambitious ideas to life. Known for my hands-on approach and eye for design, I’m passionate about creating memorable brand experiences that deliver results with real business impact.
(Maternity Cover) June 2023 - PRESENT Leader of the entire marketing and PR function for the brand. Working alongside the General Manager and Creative Director with the objective to grow the business significantly year on year through creative campaigns. Owner of brand communication strategy including look, feel and tone of voice across both offline, digital and social assets. Management of all product campaign launches from strategy to creation. Leader of PR function including agency management and strategy including pop up activation launch into Liberty London.
Brand Marketing and PR for the brand with the objective to drive bookings in salon and brand awareness of our Creative and Education teams. Including Business Strategy, PR & Communications, Digital Marketing, Creative & Brand Management, Promotional Activity, Partnerships, Events & Social Media.
Leading a marketing team of three to promote product launches and strategic seasonal campaigns to drive sales and footfall across 100 UK stores. Management of 360 marketing including in store POS, PR, events, social media and more. Working alongside the Creative Director to create concepts for window displays and management of regular photoshoots.