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Guido Slotboom

Brand Ambassador, Visual Merchandiser, Leader, Motivator and allround consumer enthousiast
Portfolio website
http://www.guidoslotboom.com
About

MERCHANDISING, BRAND AND STRATEGY MANAGEMENT OBJECTIVE I am a highly motivated and progress-oriented executive with a focus on brand management & development, communication, creativity, marketing and strategy as well as broad experience in product management and in-store communication in retail, wholesale and digital.

Previous Brands
Adidas
Adidas
Adidas
Nike Ehq
Foot Locker
Levi Strauss & Co Emea
Levi Strauss & Co.
Work Experience
FREELANCE VM AND RETAIL SPECIALIST
Jul ‘21 - Now
Self employed

Help businesses meet their VM and retail needs •Help tell stories and optimize the way they work

BUSINESS OWNER
Jul ‘21 - Now
Self employed

Responsible for an online home design business •Create, source and design product to be sold on the Ecom platform •Design and maintain the website on a daily basis •Design and execute brand identity •Create weekly and monthly marketing plans and review return on investment •Warehousing and shipping of products to end users

DIRECTOR ISC CONCEPT CREATION
Jun ‘18 - Jun ‘21
Adidas

Led a team of 4 direct reports and led a wider team of 20 dotted lines •Develop a digital and analog storytelling approach and implement it in two flagship stores that incorporate the latest in digital retail communication for both consumers and employees •Based on the flagship stores, I developed a storytelling approach that was rolled out in all of the brand's concepts. •Creation of storytelling policies and processes, which were then implemented in all stores worldwide •Managed budget of €2.000,000 per year

DIRECTOR CONSUMER EXPERIENCE ACCELERATION
Jun ‘16 - May ‘18
Adidas

Led a team of 2 direct reports •Created a new communication model for the entire adidas retail business •Introduced a new communication model for all Brick & Mortar, Wholesale and Digital •The new model was successfully executed on 3000 SKUs •Created and rolled out an online server for all product communication worldwide •Managed budget of 250,000 per year

DIRECTOR VM & RETAIL MARKETING ACTIVATION
Jun ‘13 - May ‘16
Adidas

Led a team of 15 direct reports internationally •Creation of over 50 separate windows and POS campaigns in-house and with agencies •Creation and introduction of 3 store concepts •Launch of 35 marketing activation campaigns •Creation and implementation of VM policies and guidelines for 6 seasons •Creation of retail calendars and ensuring the correct rollout •Management of 3 team restructurings and change management •Managed budget of €1.000,000 per year VISUAL MERCHANDISING, BRAND AND STRATEGY MANAGEMENT PRODUCT PRESENTATION, SPACE PLANNING & TRAINING

MANAGER
Oct ‘12 - Feb ‘13
Nike Ehq

Short-term project to cover sick leave •Lead a team of 2 direct reports •Defined and created the VM training process •Creation of a showroom plan for all concepts and sales areas •Optimized 2 campaigns for rollout

VISUAL MERCHANDISING MANAGER EUROPE
Apr ‘10 - Sep ‘12
Foot Locker

Lead a team of 15 direct reports internationally •Chaired over 150 Vice-President meetings and managed calendars and financial statements •Managed over more than 150 store refurbishments •Managed over 150 store openings •Creation and execution of 2 store concepts •Run over 300 different window campaigns in-house and with agencies •Rolled out 36 VM policies •Delivered 150 VM newsletters •Creation and introduction of 12 mannequin designs •Managed budget of €500,000 per year

Visual Merchandising Coordinator
Apr ‘06 - Mar ‘10
Levi Strauss & Co Emea

Lead a team of 2 direct reports •Creation and introduction of 3 store concepts •Creation and implementation of VM policies and guidelines for 8 seasons •Creation and implementation of 8 VM training weeks throughout Europe and Eastern Europe

VISUAL MERCHANDISER & DISTRICT MANAGER
Jan ‘01 - Mar ‘06
Levi Strauss & Co.

Led a team of 12 store managers •Implemented 10 seasonal VM policies and policies •Implemented 60 window campaigns •Implementation of over 100 training sessions •Management of 12 owned and operated stores

Languages
German - Basic
Dutch - Native
English - Fluent
Location Preference
Open to relocation
Work Pattern
Full-time
Employment Preference
Permanent Positions
Freelance Assignments