Nürnberg, Germany
Guido is available for work
MERCHANDISING, BRAND AND STRATEGY MANAGEMENT OBJECTIVE I am a highly motivated and progress-oriented executive with a focus on brand management & development, communication, creativity, marketing and strategy as well as broad experience in product management and in-store communication in retail, wholesale and digital.
Open to relocation
Open to Full-time work
FREELANCE VM AND RETAIL SPECIALIST
Self employed
Jul 2021 - Present
Help businesses meet their VM and retail needs
•Help tell stories and optimize the way they work
BUSINESS OWNER
Self employed
Jul 2021 - Present
Responsible for an online home design business
•Create, source and design product to be sold on the Ecom platform
•Design and maintain the website on a daily basis
•Design and execute brand identi...
DIRECTOR ISC CONCEPT CREATION
Adidas
Jun 2018 - Jun 2021
Led a team of 4 direct reports and led a wider team of 20 dotted lines
•Develop a digital and analog storytelling approach and implement it in two flagship stores that incorporate the latest in digi...
DIRECTOR CONSUMER EXPERIENCE ACCELERATION
Adidas
Jun 2016 - May 2018
Led a team of 2 direct reports
•Created a new communication model for the entire adidas retail business
•Introduced a new communication model for all Brick & Mortar, Wholesale and Digital
•The new...
DIRECTOR VM & RETAIL MARKETING ACTIVATION
Adidas
Jun 2013 - May 2016
Led a team of 15 direct reports internationally
•Creation of over 50 separate windows and POS campaigns in-house and with agencies
•Creation and introduction of 3 store concepts
•Launch of 35 mark...
Communication
(Advanced)
Collaboration Solutions
(Advanced)
Creativity Skills
(Advanced)
Strategic Thinking
(Advanced)
Leadership
(Advanced)
Enablement
(Advanced)
Campaign Concepting
(Advanced)
Brand Marketing
(Advanced)
German
Basic
Dutch
Native
English
Fluent
Not specified.
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