As a product manager, I have experience in B2C marketing and the skills to execute launches, develop brand strategies, and coordinate marketing projects. I integrate both traditional and digital marketing approaches to effectively reach target customers, build brand awareness, and maximize sales. With 6 years of experience, I am determined and ambitious, with strong planning and problem-solving abilities, guided by a data-driven mindset
• Overall responsible for vitamin and mineral portfolio (2 brands with 7 products) • Identified and developed new business opportunities across the globe through market research and networking in collaboration with business development team • Launched, positioned and tailored products for the Turkish pharma market • Developed comprehensive brand strategies with attractive key messages to enhance effective communication with customers • Initiated, planned and executed annual marketing plans • Achieved annual sales targets (£6m) by collaborating with sales teams to implement innovative sales and marketing solutions • Managed an annual marketing budget of £ 1.5 m • Coordinated online and offline marketing projects with agencies to create brand awareness • Devised and implemented a media campaign using two well-known celebrities as brand ambassadors to create brand loyalty • Executed a media strategy with agencies, focusing specifically on TV commercials, billboards, radio, digital and influencer marketing
• Supported product and marketing manager during new product launches • Assisted the marketing team in creating and implementing marketing strategies and projects • Created promotional materials such as presentations, booklets, and brochures for the sales team, collaborating closely with the medical and marketing teams • Conducted research and analyzed various types of data to understand market needs • Supported the digital marketing team in managing all social media platforms and engaging with online communities.
• Worked as a medical sales representative in Turkish market for 9 months • Trained as a junior product manager to enhance both hard and soft skills.
Responsible for marketing activities of hepatology, gynecology and pain portfolio in international markets
• Supported the international marketing teams in implementing various local marketing plans and strategies • Assisted in preparing marketing materials for domestic and international exhibitions as needed • Coordinated third party events
Assisted audit operations
Arranged and organized export documents Assisted preparing international contracts Assisted the department on daily tasks
Conducted research in different Introduced products to potential customers and met the wants of them Guided customers through purchasing process
Conducted research on brand’s pasts Wrote reports on changes of brand images and offered alternative marketing strategies Translated presantations on the reports